If you take a look at your traffic stats, you’ll likely find that a very large percentage, if not a vast majority, of your new traffic comes from Google.
While this can be a great thing as search traffic is some of the best that you can get in terms of targeting, it is also highly risky. The reason is that it makes all of us subject to the whims of Google, a company that our sites have no direct relationship with and is prone to being fickle with both its algorithms and its index.
Imagine, for a moment, if half of that traffic went away suddenly or, even worse, if it disappeared altogether. This is the reality many sites have faced, and it has proved disastrous for many sites, including established ones that suddenly find the lion’s share of their daily traffic to be gone.
Perhaps worst of all though is that it is a pitfall that can not be completely avoided. Considering that Google makes “over 400″ changes per year, it’s almost impossible to be sure your site won’t get eaten in one of them.
Still, there is plenty that you can and should do and most of them are actually quite simple. Read More