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Posts Tagged ‘Email marketing’

7 Reasons E-mail Marketing Still Works and How to Make It Rock

There is no question about the fact that e-mail marketing will be an ever effective medium to build a space online. It is a proven, effective technique that promises high returns on your investments. Mails promoting various brands are frequently found in our e-mail inbox. The number of mails landing in inboxes is increasing everyday.

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E-mail tops the list of active accounts and users with 2.9 billion in 2012. The number of active e-mail accounts is three times the users of Facebook and Twitter combined at that time. The total posts on Facebook when added with tweets is just 0.2% of the number of e-mails sent each day (excluding spam mails). Thus the growing importance of social media will not lead to decrement in the importance and use of e-mail. Nor will e-mail marketing be much affected by increase in marketing activity on social networks. The DMA report says that the ROI of e-mail marketing is 4000%. The key factors behind the success of e-mail marketing are:

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Categories: Marketing
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Why Email Marketing Presides in The Online Marketing World

We all are well aware about the importance, dos- don’ts and basic etiquettes associated with email marketing. But one question that intrigued and amazed me was why this marketing option enjoys the monopoly in the social marketing world. True, it has the ability and scope to reach out and engage maximum customers but so does the other online marketing tools. Then where does the difference lie? To discuss it and compare it with other marketing tools, here are few points that deserve consideration: Read More

Categories: Blogging Sense, Marketing
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