There is no question about the fact that e-mail marketing will be an ever effective medium to build a space online. It is a proven, effective technique that promises high returns on your investments. Mails promoting various brands are frequently found in our e-mail inbox. The number of mails landing in inboxes is increasing everyday.
E-mail tops the list of active accounts and users with 2.9 billion in 2012. The number of active e-mail accounts is three times the users of Facebook and Twitter combined at that time. The total posts on Facebook when added with tweets is just 0.2% of the number of e-mails sent each day (excluding spam mails). Thus the growing importance of social media will not lead to decrement in the importance and use of e-mail. Nor will e-mail marketing be much affected by increase in marketing activity on social networks. The DMA report says that the ROI of e-mail marketing is 4000%. The key factors behind the success of e-mail marketing are: