Building a brand around your website isn’t a simple process, not only do you have to create amazing content that readers want to engage with, you have to work off-site to spread the word about that content in a manner that peaks the interest of readers.
Unfortunately many new bloggers and even some seasoned writers fail to properly use social media properly, destroying the work they put into their posts before they have a chance to go viral.
In this section we’ll examine some of the ways you can destroy your blog by become over zealous about the use of social media.
1. Destroying Your Facebook Engagement Score
I’ve written about Facebook engagement numbers in the past. Many bloggers love to throw up 5, 10 or even more posts on their Facebook wall each day without realizing that your posts display to a decreasing number of Facebook page fans if your past posts show no or very little interaction. For example if you have 1000 fans but only one person likes a post, shares it or comments on it your engagement for that post is just .1% which means Facebook will find your posts to be lacking in content readers want and will therefore only show your next Facebook post to a few of your 1000 fans (typically better then 1.5% engagement is best). To correct this problem you should create engagement statements or questions around only your best posts while pushing your readers to ask questions, leave statements and share those posts. As your engagement score increases the traffic you drive to your website will increase with it. Read More