No website actually wants to offer its visitors a 404 page. After all, it means that there is an error and a page cannot be reached. It looks unprofessional, it is a hassle for the site owner to fix and is an annoyance for visitors that might lead to them not returning.
Unfortunately, there is no way to really prevent it from ever happening. Errors occur, URLs are typed incorrectly or links become broken or outdated. Sometimes there is an issue with the server that will take time to fix. It is just a part of having an Internet site that cannot be avoided.
But that doesn’t mean you shouldn’t do everything you can to improve both your frequency of 404 page necessity and the page itself. Here are five tips on how to improve your WordPress error page as well as five tools to keep your visitors from encountering them as often. Read More