Part of being a great blogger is understanding search engine optimization (SEO). While creating valuable and engaging content is the most important part of running a blog, SEO will help give this content visibility. SEO generally involves keyword research and then subsequent linking using these keywords. You can visit SEOMoz to learn more about how to conduct keyword research. Once you have your keywords, it’s time to begin the linking process.
Although utilizing links for your small business online marketing sounds easy, there are actually quite a few things to understand about linking. In order to make sure that you are linking correctly, consider some of the different types of linking: