When I first started using Facebook fan pages on my various websites I immediately began to think of those pages as an extension of Twitter. On Twitter I simply dump every story I write directly into my Twitter profile and allow my users to pick and choose what they read. However I soon realized that not only do Facebook users begin to ignore a fan page when their are too many posts popping up in their news feed, it can also cause Facebook to turn away from your pages, displaying them to less fans.
To better understand Facebook fan page engagement and why it’s important let’s take a look at what engagement does for a fan page.
1. Post Engagement Leads To Exposure
Many Facebook users don’t realize that the less engagement they receive on their fan page posts, the less future posts are shown to fan page subscribers. For example, if I setup a Facebook post on my page and of my100 page followers 5 people leave a comment I have a 5% engagement rank for that post. Because anything over 1.5% is typically seen as a high engagement score Facebook is more likely to show my next fan page post to all or most of my subscribers. If my engagement score falls below 1.5% however there’s a chance that only a fraction of my fan base will be shown my next posts in their news feed. Hence, post engagement leads to more website exposure. Read More