Posts Tagged ‘Facebook’
Facebook has been active in updating its algorithm ever since. Some of the changes have brought good (less spam and ads, showing fewer hoaxes).
Others have cost the livelihood of some businesses.
The social networking site slashed organic reach of Pages to 1-2%.
If you have 100 fans on your Facebook Page, only two of them will see your updates on their News Feed.
This is a blow to businesses who use Facebook Page to share their posts and communicate with their audience. They can still reach out to all followers, but only through the site’s paid ads.
Because of the algorithm change, industry experts like Copyblogger denounced Facebook from their marketing strategy. (For perspective, Jon Loomer explains why Copyblogger’s Facebook Page wasn’t doing well in the first place and what it could have done to make its Page better.)
Many have provided guides on how to combat the change in organic reach and continue to deliver content to fans.
But instead of pulling hair for solutions to a problem that’s here to say, why not think outside the box?
Why not Google+?
Thanksgiving Day is just around the corner! However, before you gobble down that succulent stuffed turkey with friends and loved ones, take time to list down the things you’re grateful for this year.
If you’re an online marketer, celebrate the year that was with these key events that took place within the industry.
Editor’s note: This post was written by Matthew, who can be found on the Devumi Social Media Marketing Blog. You can find him there every Friday and Wednesday talking about what’s happening in the online worlds of YouTube, Twitter, SoundCloud, Instagram, LinkedIn, and Pinterest. Join the Devumi Gorilla on Twitter for news and commentary as it happens!
Facebook’s organic reach amongst businesses, blogs, and even friends have been dying a very noticeable death as of late. Fewer and fewer businesses are finding themselves in the Newsfeeds of their fans as Facebook continues to push them out in order to bring them back in with paid advertising. Read More
Image from Pixabay
WordPress is one of the most widely-used content management systems (CMS) for a good reason: it can be easily tweaked and customized to your liking. However, the flexibility of WordPress to accommodate different website types, from blogs to e-commerce, hinges on the WordPress plugins used to help achieve the site owner’s goals.
For webmasters who wish to increase site visitors, one way of doing this is to use WordPress plugins that allow easy sharing of site pages on social media.
Below are five of the best WordPress plugins that you should use to get more shares, as well as possibly boost your fans and followers. Read More
Facebook Wants to Track You Better
Facebook wants to peer a little deeper into how you spend your time on a PC or mobile device. According to a new report in The Wall Street Journal, the company could begin siphoning up data related to how long a user keeps the Facebook newsfeed visible…
Many online marketers try starting a Facebook Ad campaign once and to their standards fail, leading to never exploring Facebook advertising again. I’ve had many online marketers tell me that the blame rests completely on Facebook, and that it’s just not a great place to advertise online. Is it really Facebook’s fault or is it the online marketer who can’t find a way to make his/her ads work?
A little bit of both I think. See… some brands just won’t do well on Facebook regardless of the effort you put in. Some brands cover boring topics, and boring topics tend to not do so well on Facebook. Especially with Facebook advertising. Read More
Every month as Webmasters we ask ourselves what we can do to get more traffic and success with our SEO efforts. Because things seem to change so much in SEO we are forced to constantly change, innovate, and adapt. You could make an argument that this is what makes SEO so enjoyable. It’s challenging and new challenges are always arising. Read More
A daily activity undertaken by vast percentages of the population (when was the last time you glanced at your phone to catch your latest updates?), social media is an easy, accessible way for brands to communicate with, and excite demographics. As a hugely varied platform, going social can boost brand awareness, increase leads, sales, and amplify marketing efforts – so what should you be considering to make the most of its potential for your business? How do you write exciting, engaging social posts? Read More
Building a Twitter following doesn’t have to be a complicated process. When you build a following by being yourself, you’ll find you have a much more quality audience for your tweets. The people who choose to follow you will be more likely to be interested in your tweets, and to retweet and interact with you. Although it may take time to gain a substantial audience at first, the higher quality of your followers will make it more than worth the effort and time. Read More
You know having a blog is essential for your business. But your boss? Maybe not so much. Perhaps she’s focused instead on getting those big easy wins, or maybe she’s so old school she thinks blogging is nothing more than a way to give away precious company knowledge for free. Whatever her hesitations, it’s time to shake up that mentality, and the best way to do that is by knowing your stuff. I recommend starting first with a good guide to business blogging, finding a few key statistics, and developing a vacuum-tight pitch strategy. Here’s how to do just that. Read More