Posts Tagged ‘Facebook’
Facebook Wants to Track You Better
Facebook wants to peer a little deeper into how you spend your time on a PC or mobile device. According to a new report in The Wall Street Journal, the company could begin siphoning up data related to how long a user keeps the Facebook newsfeed visible…
Many online marketers try starting a Facebook Ad campaign once and to their standards fail, leading to never exploring Facebook advertising again. I’ve had many online marketers tell me that the blame rests completely on Facebook, and that it’s just not a great place to advertise online. Is it really Facebook’s fault or is it the online marketer who can’t find a way to make his/her ads work?
A little bit of both I think. See… some brands just won’t do well on Facebook regardless of the effort you put in. Some brands cover boring topics, and boring topics tend to not do so well on Facebook. Especially with Facebook advertising. Read More
Every month as Webmasters we ask ourselves what we can do to get more traffic and success with our SEO efforts. Because things seem to change so much in SEO we are forced to constantly change, innovate, and adapt. You could make an argument that this is what makes SEO so enjoyable. It’s challenging and new challenges are always arising. Read More
A daily activity undertaken by vast percentages of the population (when was the last time you glanced at your phone to catch your latest updates?), social media is an easy, accessible way for brands to communicate with, and excite demographics. As a hugely varied platform, going social can boost brand awareness, increase leads, sales, and amplify marketing efforts – so what should you be considering to make the most of its potential for your business? How do you write exciting, engaging social posts? Read More
Building a Twitter following doesn’t have to be a complicated process. When you build a following by being yourself, you’ll find you have a much more quality audience for your tweets. The people who choose to follow you will be more likely to be interested in your tweets, and to retweet and interact with you. Although it may take time to gain a substantial audience at first, the higher quality of your followers will make it more than worth the effort and time. Read More
You know having a blog is essential for your business. But your boss? Maybe not so much. Perhaps she’s focused instead on getting those big easy wins, or maybe she’s so old school she thinks blogging is nothing more than a way to give away precious company knowledge for free. Whatever her hesitations, it’s time to shake up that mentality, and the best way to do that is by knowing your stuff. I recommend starting first with a good guide to business blogging, finding a few key statistics, and developing a vacuum-tight pitch strategy. Here’s how to do just that. Read More
(Photo credit: Wikipedia)
I have already discussed about create content at part one. This article is part two which covers how to promote your content.
This is the most effective way to promote any website and get consistent traffic flowing in its’ direction. The problem with most people is that they are not patient enough to work consistently on their SEO so that they can end up with the fabulous results of ranking highly in relevant search words for their sites.
Assuming that your site does not have any technical hitches, there are 3 key SEO activities which if you execute consistently will get you amazing results. They are keyword research, on-page keyword usage and link building. Read More
Dear Potential Blogger,
First off, congratulations on your likely decision to start up a blog. If you go through with it, you’ll embark on a mission that is both deeply personal and extremely public, a chance to speak your mind and give voice to your thoughts on this, the most public sphere, the Internet.
However, I’m not going to lie to you. Starting a blog, maintaining it and growing it is not easy. Blogging has been around for over ten years and it’s a very crowded sphere. There are currently more bloggers than ever and audience size has not kept pace with the growth in the number of bloggers. The result, tougher than ever competition for readers and subscribers.
To make matters worse, the blog you want to do has probably already been done and better by someone else. That person (or company) is established in the niche, has a built in audience and the trust that comes with its longevity. Breaking into your market will be difficult, if not impossible.
The odds are definitely against you and the numbers make that very clear. Within a year of starting a blog, some 90% of bloggers have given up, leaving their blogs idle. Even most successful bloggers have more misses than hits, meaning they’ve walked ay from from more blogs than they’ve maintained.
So, there’s no guarantee of success, much less fame and fortune. In fact, nothing you can do will make your chance at success above 50%. As a new blogger with no reputation, you have an uphill battle regardless of how good you are and how well you do everything.
Still, there are things you can do to make your chances better. So, before you start thinking about your site name or what platform you’re going to use, here are a few things I think every blogger should be able to do and do reasonably well in order to succeed. Read More
It is a scenario that every blogger knows well: you have come up with a great topic for a post. Gathering the appropriate data, you begin to craft a brilliant article based around it. You rewrite and then edit it, finding the perfect photos to accompany it. This is a labor of love, done with every detail sculpted to the letter with the kind of pride you can only get from working for your own site.
Publishing your masterpiece, you sit and wait for the views, comments and social media shares to begin flooding in. After all, we have been taught over and over again that high quality is the main requisite for making both popular and even viral content. The results should speak for themselves. Read More
(Photo credit: betsyweber)
The internet has turned the world in to one giant, interconnected beast. This web delivers information to humanity at a rate never before reached in all of human history. Because of this, every business should have some kind of presence on the World Wide Web. This can be a web page, a Facebook page, or even presence on a site like Tumblr or WordPress. Regardless of the route a company takes, there will be blog posts. These posts are pieces of prose that must be both informative and entertaining. This is the face of the business many will see so posting should be handled with care. The following are eight simple rules for writing a blog post. Read More