Whether youâ€™re starting a small business blog or simply looking to improve your search engine optimization (SEO) efforts, think keywords. Actually, think specific keywords. Many bloggers donâ€™t realize that finding the right keywords is the key to getting on the top of that search engine page. If you are hoping that when people search for the word â€œclothingâ€ they are going to see your website at the top of Google, think again. When you type in â€œclothingâ€ to Google, 1,970,000,000 results pop up. In other words, even if youâ€™re trying your hardest, youâ€™re not going to make it to page one unless you have a few years to spare.
When thinking about search engine optimization, your time is best spent coming up with the right keywords to target. This may seem easy at first, but there are actually quite a few steps a blog should take before putting all of their resources into one keyword.