Yes, I think it’s childish to want to earn a “virtual” award. And yes, I do worry that robbers are going to break into my house when I’m enjoying a steak in the city. But despite all this, I will risk it. Yup, I am now a Foursquare user. It’s not because I want my friends (I don’t have that many!) to track me down when I’m out on the town. Rather, it’s to help promote my blog – my brand – ME.
Foursquare and other hyper-local, mobile-connected services are evolving into the next big marketing wave, and if you’re not engaged yet, you will be soon. Close to two million people already are…and growing.
Here are the reasons why I decided to join, and why you should consider as well. Read More