Conversion rate is a very important metric you need to be analyzing and aiming to improve when building and marketing yourself, content and services through your blog. It is a measure of how effective your content is in getting readers to interact with you and your services, or whatever else it is that you want them to do. Whether it’s a share, email subscribe, purchase or comments. The targets are all up to you. The metric is calculated by dividing the total number of conversions by the number of visitors to your site or specific page.
Your entire blog’s purpose, reason for being and level of success can be summed up in this single metric. Bearing in mind that your targets and goals are entirely up to you. Another site’s key performance indicators may not be yours. Only you can measure your success. Read More
If a majority of your readers are visiting your blog only to leave within a few seconds without ever venturing to additional pages, chances are your blog has a high bounce rate. That’s not pretty. It means that your content may not be attractive, does not effectively target the right readers or something could be technically wrong with your site that is preventing readers from seeing relevant content.
Retaining readers is the key to having profitable experiences with your blog, regardless of your niche. Therefore, whatever you’re selling, you need to capture the attention of your readers. These statistics are vital for reviewing your online business model and testing different messages that work. Google Analytics is a free tool that every blogger should be using to keep track of site visitors. If you haven’t yet created an account and started tracking, now’s the time. Your statistics tell a very honest story of how successful your blogging tactics are. Read More