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Posts Tagged ‘Gamification’

Work and Play: Unleashing the Power of Gamification

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Credit: scf.usc.edu

“Gamification is the process of using game thinking and mechanics to engage audiences and solve problems” – Gabe Zicherman

People have an innate desire to play games, whether it’s a hardcore gamer playing Xbox through the night, a family gathering around a board game on a Sunday afternoon, or a stag party off for a weekend of hedonism in Las Vegas. Given the choice, and whether we realise it or not, we would probably choose playing games over most other activities. Gamification is a concept that has many applications in the business world, but particularly across digital media. It’s about applying game mechanics to non-gaming situations. Game mechanics. Big word. You’re probably telling yourself: “I’m no big shot game developer.” Well, you don’t have to be. You simply need to understand how the process works, and its impact on users. Read More

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