Posts Tagged ‘google analytics’
It’s time for bloggers to pay attention to big data.
A recent study launched by Conductor “182 Marketing Executives Reveal Their 2015 Success Tactics” surveys 182 execs on these core areas in marketing: customer targeting, performance measuring, interaction within the organization, and technology valuation.
Among the valuable findings featured in the white paper, one thing stands out the most that not only marketers should take notice, but also bloggers: 61% of marketing executives believe that big data is much more important now than it was 12 months ago.
Why is this important for bloggers?
As a blogger, your primary role is to provide high-quality content that abides by your goals and objectives and promote them across all your social channels. This way, your post receives traction with your target audience and drive more traffic to your blog.
While there’s nothing wrong with sticking to this responsibility, it is also important to be able to track and measure the performance of your blog content strategy in order to produce optimized posts based on the data from your previous content.
Using the big data you have accumulated using your choice of analytics tool – Google Analytics and Clicky being two of the most popular – you can see what sticks with your audience, which posts receives the most visits and converts the most, and which referral channels drive the most traffic.
Successful marketing largely hinges on how well you understand your customer. Being able to anticipate their needs and wants and how well you can communicate your message across to them without alienating them are factors that contribute to effective marketing, and ultimately, a successful business.
The best way you can anticipate your customers’ needs is by reading their minds, but while there’s no technology yet that can grant you telepathic powers, there’s a tool that, when used properly, can offer you the same results – web analytics. Read More
You know having a blog is essential for your business. But your boss? Maybe not so much. Perhaps she’s focused instead on getting those big easy wins, or maybe she’s so old school she thinks blogging is nothing more than a way to give away precious company knowledge for free. Whatever her hesitations, it’s time to shake up that mentality, and the best way to do that is by knowing your stuff. I recommend starting first with a good guide to business blogging, finding a few key statistics, and developing a vacuum-tight pitch strategy. Here’s how to do just that. Read More
Google Analytics Hacks (Photo credit: Search Engine People Blog)
Keeping track of your website is a big deal, and with pretty much everything else going mobile, your analytical tools should be too. Most analytics update in real time, so why not get a mobile analytics app to help you actually track your site as views happen. Here are the best analytical tools for your mobile phone.
Google Analytics Mobile – One of the most popular analytical tools of all time, Google Analytics is now available on your mobile phone. The app features complete access to Google’s Analytics dashboard including website, app, and site analytics. You can log into this in the same way you would online, which makes the app simple and easy to use. Read More
With 57% of adults in the UK having joined a social network, online companies have begun to capitalise on this, realising the importance of social media as a marketing tool. As more and more firms set up their company pages, it is not enough to simply have a social media presence; instead, these profiles must be maintained and monitored on a regular basis. This in itself has become a subject of much discussion, with many highlighting the difficulties of measuring the success of this approach. One way around the problem is through the use of Google Analytics. As one of the most treasured applications throughout the online marketing world, Google Analytics provides helpful statistics that can also be used for social media platforms. Here’s how: Read More
Every blogger loves statistics. It’s nice to know how many people came to our sites, how they got there, what they read, how long they spent and where they went when they left.
It’s a comforting feeling knowing exactly what’s going on with your site and we even have services like Woopra and Google Analytics Realtime that can follow what’s going on with your site right now.
But as neat as all of that is, as anyone who uses two or more systems knows already, these stats are far from perfect. Simply put, there’s a lot of wiggle room when it comes to getting those numbers and, despite having over a decade to perfect and hone our stat-gathering abilities, we seem to actually be getting farther away from firm, consistent information.
How so? There are actually too many ways to count. But here are just five ways of the more important ways that the stats you’re looking at every day are becoming less and less accurate and, more importantly, what you can do about it (if anything). Read More
Generally speaking, bloggers view analytics as a very good thing. There’s hardly a blog that isn’t running some kind of stats program whether it’s Google Analytics, WordPress.com stats or one of the countless other systems.
Analytics provide information that can be very valuable to a blogger. A good analytics system will give you stats that can tell you how many people are visiting your site, where they are coming from and what they do while they are there. This is practical information that can help direct on-the-ground action to improve a blog.
But many bloggers take analytics too far and become obsessed over them. Though we know that lack of blog growth is one of the key reasons for blog abandonment, it doesn’t always have to be, many bloggers make the mistake of treating the improving site statistics as the end goal for the blog, defeating the purpose of having analytics in the first place, which is to help you get the information you need to reach your goal.
This is how analytics, if used improperly, can actually do more harm to your blog than good and why you need to be careful not to take them too seriously. Read More
Site speed is a big issue for Google and consequently the search giant has updated and improved the Google Analytics tracking tag for faster loading times. The new tag has multiple advantages:
- Faster tracking code load times for your web pages due to improved browser execution
- Enhanced data collection and accuracy
With loading times rumoured to be one of the determining factors in search results in 2010 it is highly recommended to update your analytics tracking code
var _gaq = _gaq || ;
var ga = document.createElement('script');
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
The new tag is immediately available to all Analytics users and further explained at Google Code. The structure of the new code can be found here. There is no doubt that most Google Analytics plugins for blogging platforms will be updated over the next days.
One of the things SEO specialists often talk about is the power of long tail keywords. Long tail keywords are the search terms with 3 or more words that don’t have high search volume. The shorter keywords have higher search volume but in aggregate, the long tail keywords provide the bulk of a site’s search traffic.
For example, you can have a Europe travel site that ranks well for europe travel but the majority of your traffic will come from terms like:
- europe travel deals
- europe travel guide
- europe travel packages
- europe travel books
- cheap europe travel
WordPress.tv is growing like mad lately, especially the “how to” section. They’ve got video explanations of all sorts of stuff from getting started with Google Analytics, to rearranging the post editor to suit your liking, to adding paypal buttons to your blog, and, of course, a pile of other stuff.
Just today they added a video about adding twitter updates to your sidebar, which is an insanely popular thing to do these days. Check it out below, and go to WordPress.tv for more.