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Posts Tagged ‘Google+ hangouts’

Turn Your Old Blog Post Into…a Video File

This post is the fourth part of the “Turn Your Old Blog Post into…” series where we share tips and advice on how to recycle old posts that you’ve written on your blog into someone better to increase your traffic.

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Video marketing is arguably the best and most effective content marketing strategy you can implement on your blog to meet your online goals – whether it’s to drive more traffic or increase sales of your products or services.

Consider these eye-popping statistics from the Small Business Video Marketing Guide by Digital Sherpa:

  • 75% of users who viewed your video will visit your website
  • There is a 74% increase in knowledge of your products and services after viewing your video
  • 80% of users will watch the video while 20% will read the entire content

If you are not familiar of these facts before, among others mentioned here, then you should definitely harness the potential of video marketing to your business. Aside from incorporating this into your content strategy, you can begin by turning your old blog post into videos!

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A Look Back: How Bloggers Can Optimize Google+ Hangouts Efforts

Google+ hangouts are one major Google development that had their time in the spotlight and then faded. Many still use hangouts as a way to talk with friends and family, but there are many untapped features that bloggers can utilize to improve their online visibility and overall brand. As Google+ becomes more and more important in the world of search and social, it only makes sense to use their video chatting service as opposed to another. It’s free and easy to use, but bloggers really need to know: What exactly should I be doing to increase readership and clicks?

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