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Posts Tagged ‘Google Plus’

Now’s the Time to Move Away from Facebook and Use Google+ for Your Business

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Facebook has been active in updating its algorithm ever since. Some of the changes have brought good (less spam and ads, showing fewer hoaxes).

Others have cost the livelihood of some businesses.

The social networking site slashed organic reach of Pages to 1-2%.

If you have 100 fans on your Facebook Page, only two of them will see your updates on their News Feed.

This is a blow to businesses who use Facebook Page to share their posts and communicate with their audience. They can still reach out to all followers, but only through the site’s paid ads.

Because of the algorithm change, industry experts like Copyblogger denounced Facebook from their marketing strategy. (For perspective, Jon Loomer explains why Copyblogger’s Facebook Page wasn’t doing well in the first place and what it could have done to make its Page better.)

Many have provided guides on how to combat the change in organic reach and continue to deliver content to fans.

But instead of pulling hair for solutions to a problem that’s here to say, why not think outside the box?

Why not Google+?

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Categories: Marketing
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Email Marketing: How to Leverage the Ever-Evolving Gmail to Your Advantage

Editor’s note: This post was written by Francois Bondiguel, who works for Vend, a point-of-sale, inventory, and customer loyalty software that helps over 12,000 retailers manage and grow their business. Connect with Francois on Google+ and LinkedIn.

email marketing

Email marketing hasn’t changed since 2005 – not in principle. You craft a message you think your audience will love, you affix an attention-grabbing headline, and then you wait, and wait, and wait some more.

The basic problem with this approach is that, while it’s faster than waiting for snail-mail, it can still be slow-going. But, that might all be changing now with Google’s updates to its Gmail service. Read More

Categories: Marketing Tools
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Your Face May Appear In A Google Ads Soon?

Your Face May Appear In A Google Ads Soon? (via AnyStatements)

Image : pcworld If you’ve ever been appalled to see yourself or your friends used in a Facebook ad, then you’re not going to like Google’s new terms of service. The company updated its TOS on Friday to allow an adult user’s profile name and photo…


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Categories: News
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Chris Brogan Was Right: Google Plus is the Future

For many people, social networking can be summed up in one word: Facebook. While Facebook is undoubtedly a wildly successful social network, it is not the first such network to appear on the scene, nor will it be the last. Many additional players that have entered the social networks field; however, if any stands a realistic chance of unseating Facebook from the top of the social network food chain, it is Google Plus. Just as many people equate Facebook with social networking, many equate Google with the internet itself. What started out as a modest venture — a search engine — has turned into a multinational behemoth that includes such features as cloud storage, online document editing, an extensive affiliate advertising network — and now, of course, a social network.  Read More

Categories: Blogging Sense, General
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Using Google+ Sparks to Find Content to Blog and Grow Your Traffic

g-plusOne of the features about the new Google+ social network is Sparks.

It has been said that Sparks needs to improve to become truly valuable and while there is a level of truth in that statement, I do think that the true power of Sparks lies in its simplicity and limited results, assuring that often the quality of the results seems to be very high. High also being based on less noise than when using Google Blog Search or Twitter Search.

Using Google+ Sparks

Making use of Google+ Sparks to find content is simple and very straightforward. Read More

Categories: Blogging Tips
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