The last time that we saw Google update its pagerank tool was back in April of 2010 and leading up to Christmas and New Year most of the blogging community thought that Google would update it on December 31st as this is what they did last year. (Note that already I am referring to bloggers and not the SEO community.) When the date came and passed and people frantically punched in their site to find the pagerank was unchanged and then the worries really started to show. However whilst there are people running around panicking over this let me explain why it is likely that Google might never update the pagerank bar ever again and why you donâ€™t need to worry about it.
The SEO View
As an SEO obviously my views on this side of things are a bit opinionated, however I am a blogger and internet loving junkie too so I guess you could say I can look at all of this from the other side of the fence as well. My suspicion since October(6 months after the update in April) was that Google were not intending to update their tool again and sure enough now looking a further 3 months on there has still been no sign of any update. My personal view is that Google will never update the tool again but that isnâ€™t to say I wouldnâ€™t say no to an update!
The Google View
Google know for a fact that SEOs use the PR tool to decide if a site is powerful or not and make judgements on whether or not to place their links on a site. Of course removing the PR bar is going to discourage some SEOs from Black Hat methods but is it really going to stop anyone? Donâ€™t forget there are hundreds of ranking factors that a half decent SEO is aware of. Sure it might take slightly longer Â to assess the power of a site but it wonâ€™t stop it from happening. Donâ€™t forget there are other tools out there to replace it such as MozRank that do pretty much the same thing.
Who is to say that because you are judging a site for its PR that you are planning on putting a â€œdirtyâ€ link on the site? Would it be wrong for me to target a PR 9 blog for a post that took me hours to research and write or would it benefit both me and the blogger and start a relationship that would perhaps carry on for years?
It can easily be seen from both sides. Read More