Posts Tagged ‘google’
Editor’s note: This post was written by Nick Robson, an SEO expert and presently works as a consultant helping out those who need his assistance. He loves writing and combines this passion of his with his knowledge of SEO.
Every business wants to improve the number of visitors to their website and create a brand name for themselves, that’s how you become successful. But doing so can oftentimes be challenging, especially if you are unfamiliar with snippets and how they can be used to increase the appeal of your brand.
Snippets are small pieces of metadata that are gathered based on customer preferences and the services your business offers that are used to help bring attention to your site. Google will actually use these snippets to help provide their searchers with a preview as to what your site/ business has to offer.
There are a number of great benefits to having quality snippets, as outlined in the Huffington Post’s Use the Power of Rich Snippets to Boost Your Google Ranking. Better snippets can help you to get more attention on search engines and make the links of your business stand out more. Customers want to click on links that offer what they are searching for and deal with businesses that have great reviews. As yourself how often you search for a business that has poor customer feedback? Never, right?! Read More
Editor’s note: This post was written by Zack Rutherford, a freelance copywriter. He contributes web content and especially snappy articles to TemplateMonster. Combat sports enthusiast and poetic soul, Zack endeavors to create beauty through syntax, sentence structure, and the liberal use of hyperbole. Follow him on Twitter (@zack_rutherford) or visit his website (Zackrex.com) to read all of his innermost thoughts and unfounded opinions.
Seriously, where did my face go? Googling my name used to turn up such gratifying, ego-boosting results. Now I get words and more space for ads I’ll never click. Darn you, Google! Why must you be so useful and frustrating at the same time?
So in case you’re not sure what I’m talking about, Google had been pimping its Authorship markup for months. “It will build credibility,” they said. “It provides a personal connection with your audience,” and I loved this one: “It’s important for your search rankings.” Well, I did my part, I signed up for Google+ and put my beautiful bearded mug up for all to see, and what do I get? Annoying questions on my YouTube account, and another social network I don’t feel like keeping up with. Read More
There used to be a time when everyone venerated Google. These days, there are some who think Google is evil. There are some who hate it with a passion. And there are still some who look up to the Big G.
However, with all that we’ve heard and seen about the working conditions at Google, it is but understandable that many a young (or old, what’s age anyway?) online professional/IT pro/you-name-it wants to work there. Read More
It doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.
Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. Read More
Google is the most-used search engine in the world. SMB to major brands vie for good search presence, yet search intent and subsequent sales are dictated by users. Marketers meditate upon, devise strategies, and methodically track metrics related to unique keywords and phrases.
To help marketers make the most of endeavors and associated ad-spent dollars (Google’s biggest revenue point is its AdWords advertising platform.), Google Keyword Planner helps small business owners and marketers associate consumer-driven words and phrases with brand-provided goods and services. Read More
What do you do for a living?
I’ve known some writers and bloggers who struggle when asked this question. Terms like “freelance writer”, “online copywriter”, “content writer”, “pro blogger”, and “content creator” have been thrown around, but whichever term you prefer to use to describe your online job, you can’t get away from one thing: the influence of Google on what you do.
Of course, we all know – and accept to a certain degree – that Google is not everything. It is not the end all, be all of the online world; still, we scramble around like headless chickens when Google (or Matt Cutts) makes an announcement related to algorithm changes, penalties, and so on. Read More
Everyone knows about Google. Everyone uses Google. Okay, maybe not the loyalists who have their default homepage set to Yahoo or Bing, but there is no doubt that for a large number of Internet users, Google is THE king.
But just how big is Google, really? We
sarcastically fondly call it the Big G, but do we really have an idea of just how big the company is?
If you’ve ever wondered about that, here is an infographic that will give you a pretty good idea of the vastness that is the Google empire. Read More
The highly anticipated Google Compute Engine has finally been made available to the public after a lengthy beta testing period. Google’s announcement is likely to spark increased competition from established cloud platform competitors like Amazon Web Services and IBM. Looking to establish a foothold in the market is no easy feat, but Google has proven that they can disrupt a lot of markets with their track record of innovation in search, mobile, application domain hosting, and other services. Analysts are keeping a close eye on this new development in the already highly competitive cloud services market. Read More