Posts Tagged ‘google’
Google has been the top search engine for years now. The changes that Google made with their algorithm throughout the years provided better and more relevant search results for users.
More than that, it has provided small businesses, startups, and entrepreneurs a platform to compete against corporations by way of search engine optimization.
With an optimized website, a business can rank at the top page of search results, amassing thousands – if not millions – of traffic on a regular basis. They can turn the traffic into leads and customers, which will help sustain their business in the long run.
But with the many online business who has found success through Google, there are those whose business have for the very same reason.
Facebook has been active in updating its algorithm ever since. Some of the changes have brought good (less spam and ads, showing fewer hoaxes).
Others have cost the livelihood of some businesses.
The social networking site slashed organic reach of Pages to 1-2%.
If you have 100 fans on your Facebook Page, only two of them will see your updates on their News Feed.
This is a blow to businesses who use Facebook Page to share their posts and communicate with their audience. They can still reach out to all followers, but only through the site’s paid ads.
Because of the algorithm change, industry experts like Copyblogger denounced Facebook from their marketing strategy. (For perspective, Jon Loomer explains why Copyblogger’s Facebook Page wasn’t doing well in the first place and what it could have done to make its Page better.)
Many have provided guides on how to combat the change in organic reach and continue to deliver content to fans.
But instead of pulling hair for solutions to a problem that’s here to say, why not think outside the box?
Why not Google+?
Thanksgiving Day is just around the corner! However, before you gobble down that succulent stuffed turkey with friends and loved ones, take time to list down the things you’re grateful for this year.
If you’re an online marketer, celebrate the year that was with these key events that took place within the industry.
When was the last time you did a search on Google for a solution to a problem and got results from Yahoo Answers? I don’t know about you, but I know that I don’t really like clicking on those results as I usually get answers that are not useful.
Of course, Google had to create something similar, and being Google, they took things to the next level.
Enter Google Helpouts. Read More
Image from Pixabay
WordPress is one of the most widely-used content management systems (CMS) for a good reason: it can be easily tweaked and customized to your liking. However, the flexibility of WordPress to accommodate different website types, from blogs to e-commerce, hinges on the WordPress plugins used to help achieve the site owner’s goals.
For webmasters who wish to increase site visitors, one way of doing this is to use WordPress plugins that allow easy sharing of site pages on social media.
Below are five of the best WordPress plugins that you should use to get more shares, as well as possibly boost your fans and followers. Read More
Editor’s note: This post was written by Nick Robson, an SEO expert and presently works as a consultant helping out those who need his assistance. He loves writing and combines this passion of his with his knowledge of SEO.
Every business wants to improve the number of visitors to their website and create a brand name for themselves, that’s how you become successful. But doing so can oftentimes be challenging, especially if you are unfamiliar with snippets and how they can be used to increase the appeal of your brand.
Snippets are small pieces of metadata that are gathered based on customer preferences and the services your business offers that are used to help bring attention to your site. Google will actually use these snippets to help provide their searchers with a preview as to what your site/ business has to offer.
There are a number of great benefits to having quality snippets, as outlined in the Huffington Post’s Use the Power of Rich Snippets to Boost Your Google Ranking. Better snippets can help you to get more attention on search engines and make the links of your business stand out more. Customers want to click on links that offer what they are searching for and deal with businesses that have great reviews. As yourself how often you search for a business that has poor customer feedback? Never, right?! Read More
Editor’s note: This post was written by Zack Rutherford, a freelance copywriter. He contributes web content and especially snappy articles to TemplateMonster. Combat sports enthusiast and poetic soul, Zack endeavors to create beauty through syntax, sentence structure, and the liberal use of hyperbole. Follow him on Twitter (@zack_rutherford) or visit his website (Zackrex.com) to read all of his innermost thoughts and unfounded opinions.
Seriously, where did my face go? Googling my name used to turn up such gratifying, ego-boosting results. Now I get words and more space for ads I’ll never click. Darn you, Google! Why must you be so useful and frustrating at the same time?
So in case you’re not sure what I’m talking about, Google had been pimping its Authorship markup for months. “It will build credibility,” they said. “It provides a personal connection with your audience,” and I loved this one: “It’s important for your search rankings.” Well, I did my part, I signed up for Google+ and put my beautiful bearded mug up for all to see, and what do I get? Annoying questions on my YouTube account, and another social network I don’t feel like keeping up with. Read More
There used to be a time when everyone venerated Google. These days, there are some who think Google is evil. There are some who hate it with a passion. And there are still some who look up to the Big G.
However, with all that we’ve heard and seen about the working conditions at Google, it is but understandable that many a young (or old, what’s age anyway?) online professional/IT pro/you-name-it wants to work there. Read More
It doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.
Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. Read More
Google is the most-used search engine in the world. SMB to major brands vie for good search presence, yet search intent and subsequent sales are dictated by users. Marketers meditate upon, devise strategies, and methodically track metrics related to unique keywords and phrases.
To help marketers make the most of endeavors and associated ad-spent dollars (Google’s biggest revenue point is its AdWords advertising platform.), Google Keyword Planner helps small business owners and marketers associate consumer-driven words and phrases with brand-provided goods and services. Read More