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Posts Tagged ‘google’

4 Ways You Can Market Your Blog Ethically (And Avoid Google Penalties)

market your blog ethically

So many factors affect search engine results and keyword optimization. Customer behavior studies show that many low-ranking websites are completely disregarded, because prospective clients follow top links to find a solution to their query.

But few businesses have time to market their blog effectively. White hat SEO tactics require time, patience, and imagination to create. Companies have to watch their analytics and generate up-to-date reports to see which processes are effective and which to throw away.

Here are five ways to market your blog ethically, and avoid getting penalized by search engine algorithms. Read More

Categories: Blogging Tips
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6 Quick And Simple WordPress Security Tips

wordpress

Is your website or blog built on the popular open source content management platform called WordPress? There’s a good chance you are running WordPress in fact according to Wikipedia, 22% of all active websites on the Internet today are running WordPress as their core. This is because of the several tools and pure “awesomeness” WordPress delivers. But there are some downsides to WordPress being the #1 most widely used CMS.

The main downside is security. Because WordPress is so commonly used these days, it has become a target of hackers as of late. And will most likely continue to be for the foreseeable future. Hackers love to exploit over-exposed WordPress run sites and hacks are being reported at alarming and record-breaking rates. So if you run WordPress than this blog post is for you… to learn how to better protect your site from malicious hackers. Read More

Categories: WordPress Tips
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Is High Keyword Density Really Important?

keywords
You may have read it and even have heard it from many self-proclaimed SEO experts, that keyword density is vital and tremendously important to a successful article and overall website. In fact, many SEO companies that use both ethical and unethical search engine optimization strategies always aim for an article with quality keyword density.

Search engines know when writers are constantly thinking about a keyword when writing an article. However, some people question whether keyword density is really important at all. Read More

Categories: General
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5 Tricks For A Better Facebook Ad Campaign

Image representing Facebook as depicted in Cru...

Many online marketers try starting a Facebook Ad campaign once and to their standards fail, leading to never exploring Facebook advertising again. I’ve had many online marketers tell me that the blame rests completely on Facebook, and that it’s just not a great place to advertise online. Is it really Facebook’s fault or is it the online marketer who can’t find a way to make his/her ads work?

A little bit of both I think. See… some brands just won’t do well on Facebook regardless of the effort you put in. Some brands cover boring topics, and boring topics tend to not do so well on Facebook. Especially with Facebook advertising. Read More

Categories: Blogging Tips
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The Top 5 SEO Do’s And Don’ts In 2013

English: seo block

Every month as Webmasters we ask ourselves what we can do to get more traffic and success with our SEO efforts. Because things seem to change so much in SEO we are forced to constantly change, innovate, and adapt. You could make an argument that this is what makes SEO so enjoyable. It’s challenging and new challenges are always arising. Read More

Categories: Blogging Sense
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Successful Blog Writing For Your Business

Business

There is not enough time to discuss all the different ways that businesses can use SEO services and various SEO tools. We could spend days talking about the best way to build communities around your business, creating keywords, keyword research, etc.

There are many building blocks in the SEO process and one of the ways to obtain successful SEO is to know how to use the building blocks. Blogging is a great method of SEO that helps with creating backlinks, helps strengthen your community, and allows businesses to connect through their customers.

This blog is going to help you with successful blogging for your business. Read More

Categories: Blogging Tips
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6 Smart Ways To Drive Organic Traffic To Your Blog

traffic

In Internet marketing, organic traffic is web traffic that comes from listings that aren’t paid for. These listings can include guides, search engines like Google or Bing and directories. Typically, when you want to make money blogging, search engines are the best source of organic traffic. Below are 6 smart ways to drive organic traffic to your blog or website.

#1 – Deliver Quality Content

One of the easiest ways in internet marketing to drive organic traffic is to deliver quality content to your readers. This is not only more appealing to visitors but it also gives them a reason to explore your site further. In addition to quality writing, it’s also important to choose your keywords. It’s best to use the keywords in the first and last 100 words of the article. Take care not to stuff your page with keywords, however, as most search engines penalize that. Read More

Categories: Blogging Tips
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How To Ruin Your Blog In 5 Simple Steps

mistakesYour blog should be an extension of your business and a showcase for your personal thoughts, experience and knowledge. Whether you’re a freelancer, an SME or a huge corporation, you’ve got something to say and you will almost certainly have an audience for whatever is going on in that brain and dying to find its way onto your blog.

The key to having a successful blog is to have a plan. Just throwing up content every now and then isn’t going to find you the audience you want, and visitors to your blog certainly won’t return if you don’t give them a good enough reason to. The first way to ensure that they do come back is to make it easy for them to do so. Take a long, hard look at the design and layout of your blog, and be honest with yourself. Would you stick around if it belonged to somebody else? Also, consider how easy it is to find once people are on your site. Display the most recent posts in a sidebar and have “Blog” listed proudly within your navigation. Read More

Categories: Blogging Tips
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Is There More to Google Than Just Being a Search Engine?

Google search engine

GOOGLE: NOT JUST ANOTHER SEARCH ENGINE

Many people around the world use Google for finding information and images, as well as for navigation. And there’s also Gmail. Google.com is the most visited site of the world, as proven by the no.1 Alexa rank given to it as of February 2013. Ever wondered what goes into making such a wonderful site?

Developed by Sergey Brin and Larry Page and launched on the 15th of September 1997, Google has come a long way from just being a search engine. Written in the popular C++ language, Google has become a multi-lingual site that offers its services throughout the world. With more than 22 special features other than the word search capability, Google takes care of every kind of person living in the world. Some of its special features include Synonyms, Weather forecasts, time-zones and sports scores. Read More

Categories: General, Guest Posts
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How Google Get You to Their Site – Top Lessons in Internet Marketing and ‘Real Company Stuff’ From Google

When it comes to internet marketing, it’s safe to say that Google are the masters – in fact they pretty much invented SEO (intentionally or otherwise) and most forms of marketing are reliant on the search giants to some extent. But there’s a bit of a paradox there if you look closely, that being that Google is the perhaps the only site on the web to whom SEO doesn’t apply. There’s not much point in Google trying to get to the top of the SERPs, seeing as you’d have to be on their site already for that to be any use…

 

google

So what does Google do when they need to get hits/attention? How do they ensure people keep talking about their service and keep coming back? They do what any business has done for years: proper, old-fashioned marketing and PR.

This is something that’s very relevant to other webmasters today too. With the changes to SEO lately causing a lot of disruption in the industry, it’s this kind of old fashioned marketing and promotion – or ‘Proper Company Promotion’/’Real Company Stuff’ as it’s being called – that a lot of web marketers are turning to instead. So what can we learn from Google themselves when it comes to generating buzz for our site and making people want to share? Here are some of their best techniques…

The Doodles

wpid-photo-jan-14-2013-1115-am

‘Google doodles’ are the images that appear on the Google homepage in the place of the normal Google logo and that are often interactive. Sometimes this will be a static image to commemorate a special date, but in other case it can be more – such as the Star Trek story or the highly entertaining Pac Man game.

Read More

Categories: Marketing
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