The online reputation of your business is something that can have a great impact on the way your business is perceived by the people. When people search for your business, they come across the company website, social media links and other related information, considering that any particular person checks all of them, it is important to create a good impression through all these links. The important aspects that must be considered include:
Posts Tagged ‘google’
Search Engine Optimization or popularly known as SEO, plays a key role in popularizing your website. If you have a WordPress blog and wish to bring some visibility to it, you don’t have to go to great lengths. There are exclusive plug-ins available to do the job for you. Organize your traffic and increase your visibility to the right audience using these tools. Here are a few effective SEO plug-ins for WordPress: Read More
If you consider your blog as a business, then you might understand the point being made here in a better way. If you don’t, consider it to be a one and then think whether a business would really get a kick-start without any valuable investment in and for it or not? A simple answer to this question is NO. That’s because any tangible quality item in this world is not free, and so is any digital item that you purchase and use online.
Any blog needs some good investment – in it and for it. Just like a business invests in its offices, transportation, employment, advertising etc., a blog also needs to invest money at various important events, for several different items. Read More
How many times have you seen the same blog design, in the same niche, writing about the same topics? The number to be assumed could be high. That’s because even though there are millions of designs available over the web, webmasters often prefer to copy the templates used by ‘good’ blogs, and hence make a messed up photocopy of that good blog.
If not the design, there are several elements on the sites that are copied by many, from many. These elements are numerous, but the most important is the copying of the shades (colors) from other blogs. Thousands of webmasters often don’t take any pain of thinking about the colors that will be used on a blog. Sometimes, a plain red logo, and the whole site black with white background is the main idea of the so-called ‘website-development’. Read More
Guest blogging is all the rage these days. Two years ago when I started guest blogging, very few people were doing it and a guest post on an A-list blog is guaranteed to result in around 200 – 1000 visitors; sometimes more.
Not anymore, though. You’ll be lucky if you get 100 visits today from a guest post on a popular blog.
There are a host of reasons for this:
- Guest blogging has become very competitive today, to an extent that a lot of blogs now publish only guest posts; that’s a new blog their reader has to check out every day
- Most of the guest posts published today aren’t properly written, giving guest posting in general a bad reputation
- Due to how widespread guest posts are today, people are starting to develop a kind of blindness towards guest posts in general; you remember “banner blindness” a few years ago when banner ads was all the rage?
Does this mean guest blogging no longer works? Read More
Image by Daniel Voyager
It’s an article of faith in many parts of the SEO industry that publishing content unrelated to your niche is at best useless, and at worst actively harmful to your rankings.
There has been mounting evidence, however, that tangentially-related or even unrelated content can help your site rise through the rankings.
Sheer link bulk, from viral videos, ad campaigns or popular meme macros, can cue search engines to increase your rank.
But why, and how?
One of the most important responsibilities you have when operating any website is to ensure that you attract visitors to your site. Websites and blogs survive on page hits and a growing user base, so making sure that your blog gets regular visitors is of utmost importance.
There are many methods you can employ to help attract visitors. The first method you may wish to think about is simple advertising. Advertising works and there are many methods you can use to advertise your blog–both online and offline. It will cost you a little bit of money, but its expense all depends upon how badly you want people to see your blog.
Aside from advertising, other methods you can use to help promote your blog and attract visitors are: Read More
Google has an obligation to give a searcher with the best search experience. It’s frustrating when these searchers look for information and find it’s almost similar or same. Google looks at this content, whether served on the same domain or on different ones, as a duplicate and has heavy penalties for the same.
There is no definite penalty for duplicate content, when the intention behind duplicating is to manipulate the algorithms or act maliciously. This is a judgment algorithm you have no control over. Dealing with duplicate content on your website ensures that you are not vulnerable to this judgment.
The real result of duplicate content is decreased visibility. When you have low visibility, your ranking gets hurt and as a result, bad SEO results. Duplicates also trigger lower crawl rates which is also related to lower indexing and visibility in search. As such, dealing with duplicate content once and for all is the best strategy. Read More
Successful linkbuilding is one of the keys to high quality SEO and utilizing the best SEO linkbuilding strategies available can help you increase the ranking of your blog or website in the search engine results pages or “SERPs” very quickly.
Today, we’re going to explain five great strategies for building high quality, relevant links.
Depending on your approach and intent, one of the best ways to build many high quality, relevant backlinks to your website or blog is by blog commenting. Blog commenting is not only a great way to share valuable information and opinions on other blogs, it’s also an easy way to leave your URL and have a permanent backlink.
When blog commenting, it’s important to focus on the pagerank of the particular blog post you’re commenting on, as a post with a high pagerank will definitely give your link more link juice and authority. A word of warning though, this method has been abused by many in the blog spamming habit. It’s important to research your target site, and post regular comments to build up a relationship with the site owner, instead of just relying on your links to have any value by themselves. Read More
You may have noticed that the SEO game has become a lot more difficult lately… Mostly due to the recent algorithm updates like the Penguin and, like always, due to the ever-growing competition for valuable keywords.
However, some things remain unchanged. For instance, you still need to find a way to let Google know which keywords you’re targeting.
The fact is that Google can figure this out on their own, kind of (through links, and social media interaction), but introducing some good on-page SEO can make things a lot quicker.
You have to be careful, though. Google now openly admits that they discourage all forms of active link building, and probably any other type of active SEO work as well.
So how to overcome this and not get in trouble? Read More