Posts Tagged ‘google’
When it comes to internet marketing, it’s safe to say that Google are the masters – in fact they pretty much invented SEO (intentionally or otherwise) and most forms of marketing are reliant on the search giants to some extent. But there’s a bit of a paradox there if you look closely, that being that Google is the perhaps the only site on the web to whom SEO doesn’t apply. There’s not much point in Google trying to get to the top of the SERPs, seeing as you’d have to be on their site already for that to be any use…
So what does Google do when they need to get hits/attention? How do they ensure people keep talking about their service and keep coming back? They do what any business has done for years: proper, old-fashioned marketing and PR.
This is something that’s very relevant to other webmasters today too. With the changes to SEO lately causing a lot of disruption in the industry, it’s this kind of old fashioned marketing and promotion – or ‘Proper Company Promotion’/’Real Company Stuff’ as it’s being called – that a lot of web marketers are turning to instead. So what can we learn from Google themselves when it comes to generating buzz for our site and making people want to share? Here are some of their best techniques…
‘Google doodles’ are the images that appear on the Google homepage in the place of the normal Google logo and that are often interactive. Sometimes this will be a static image to commemorate a special date, but in other case it can be more – such as the Star Trek story or the highly entertaining Pac Man game.
If you visit the top “blogging tips” blogs today you’ll notice a lot of talk about what it takes to build a successful blog; from writing great content to coming up with a plan to monetizing your blog. Essentially, all it takes to build your blog is often talked about except what really matters; your web host.
If you choose the right web host for your blog, you’ll continue to benefit from your choice for years to come. If, however, you chose the wrong web host your blog will suffer from it for a very long time.
Slow loading speed is one of the reasons most people stop visiting a website and a whopping 78% of online shoppers will happily abandon a website if it’s slow. Also, slow websites cost the US economy at least $500 billion every year. And that’s just what we can name. There are countless other problems you will experience with a bad hosting company, some of the most common ones being: Read More
Sorry for doing this (using such a headline), but I just couldn’t resist the temptation. Anyway, this post is about the reasons … the reasons why anyone would want to read your blog.
You might think that this is a topic that’s been thoroughly covered across the internet already, right? I’m sure you’re familiar with the term “quality content.” But is it really enough to get someone to read your blog? Isn’t an even more important factor missing in this blog-popularity picture?
For instance, there are a lot of mediocre recording artists who still manage to attract massive followings of people just because of their _______ … yea, no one really knows why, and that’s the point. In my honest opinion, producing this mysterious quality content is not good enough to make your blog popular / attractive to the average member of your audience.
What is the reason for this? Well, probably more than a dozen of those, but I’m no psychologist so I can only point out two: Read More
(Photo credit: Wikipedia)
I have already discussed about create content at part one. This article is part two which covers how to promote your content.
This is the most effective way to promote any website and get consistent traffic flowing in its’ direction. The problem with most people is that they are not patient enough to work consistently on their SEO so that they can end up with the fabulous results of ranking highly in relevant search words for their sites.
Assuming that your site does not have any technical hitches, there are 3 key SEO activities which if you execute consistently will get you amazing results. They are keyword research, on-page keyword usage and link building. Read More
(Photo credit: SalFalko)
The online reputation of your business is something that can have a great impact on the way your business is perceived by the people. When people search for your business, they come across the company website, social media links and other related information, considering that any particular person checks all of them, it is important to create a good impression through all these links. The important aspects that must be considered include:
What are your customers saying about your business, products or services?
What information are they reading about your business practices?
What sources are used to talk about your business? Read More
Search Engine Optimization or popularly known as SEO, plays a key role in popularizing your website. If you have a WordPress blog and wish to bring some visibility to it, you don’t have to go to great lengths. There are exclusive plug-ins available to do the job for you. Organize your traffic and increase your visibility to the right audience using these tools. Here are a few effective SEO plug-ins for WordPress: Read More
If you consider your blog as a business, then you might understand the point being made here in a better way. If you don’t, consider it to be a one and then think whether a business would really get a kick-start without any valuable investment in and for it or not? A simple answer to this question is NO. That’s because any tangible quality item in this world is not free, and so is any digital item that you purchase and use online.
Any blog needs some good investment – in it and for it. Just like a business invests in its offices, transportation, employment, advertising etc., a blog also needs to invest money at various important events, for several different items. Read More
How many times have you seen the same blog design, in the same niche, writing about the same topics? The number to be assumed could be high. That’s because even though there are millions of designs available over the web, webmasters often prefer to copy the templates used by ‘good’ blogs, and hence make a messed up photocopy of that good blog.
If not the design, there are several elements on the sites that are copied by many, from many. These elements are numerous, but the most important is the copying of the shades (colors) from other blogs. Thousands of webmasters often don’t take any pain of thinking about the colors that will be used on a blog. Sometimes, a plain red logo, and the whole site black with white background is the main idea of the so-called ‘website-development’. Read More
Guest blogging is all the rage these days. Two years ago when I started guest blogging, very few people were doing it and a guest post on an A-list blog is guaranteed to result in around 200 – 1000 visitors; sometimes more.
Not anymore, though. You’ll be lucky if you get 100 visits today from a guest post on a popular blog.
There are a host of reasons for this:
- Guest blogging has become very competitive today, to an extent that a lot of blogs now publish only guest posts; that’s a new blog their reader has to check out every day
- Most of the guest posts published today aren’t properly written, giving guest posting in general a bad reputation
- Due to how widespread guest posts are today, people are starting to develop a kind of blindness towards guest posts in general; you remember “banner blindness” a few years ago when banner ads was all the rage?
Does this mean guest blogging no longer works? Read More
Image by Daniel Voyager
It’s an article of faith in many parts of the SEO industry that publishing content unrelated to your niche is at best useless, and at worst actively harmful to your rankings.
There has been mounting evidence, however, that tangentially-related or even unrelated content can help your site rise through the rankings.
Sheer link bulk, from viral videos, ad campaigns or popular meme macros, can cue search engines to increase your rank.
But why, and how?