When you build a website or write an article for that website, or even change the colour of the backgrounds it’s important to remember who you are doing it for – in other words the people. Sure you’ve heard it all before: ‘write for people not Google’ right? Well hear me out because that’s not really what I’m talking about here. You see the problem with writing ‘for people’ is that often those people are rather dehumanized by the whole process. It’s a step up if you’re writing to entertain and not just to please an algorithm or a ‘robot’ – but don’t you think ‘people’ is really a rather broad term? The question I want you to really ask yourself is what people?
Posts Tagged ‘google’
This is a common question among bloggers and online business owners. If you’re a blogger then publishing new posts is essentially what you do. For an online business owner it’s a side task, but it’s still crucial for achieving any kind of success.
No matter what you’re using your site for, publishing new posts/entries/articles is what keeps the site up-to-date. Visitors like content that’s up-to-date, Google likes content that’s up-to-date, your business partners like to see that your content is, again, up-to-date. Essentially, having up-to-date content is what makes you seem professional. By the way, how many times can you use “up-to-date” in a single paragraph?
However, there’s always one question that arises whenever the topic of blogging gets mentioned: How often should you post? Read More
With the arrival of Google’s search algorithm update known as Penguin, there was a panic among small businesses and bloggers that their SEO work may fail them, sending them plunging down the results page and into online obscurity. The damage to their profits could be tremendous.
Building high quality backlinks naturally isn’t a secretive process. It’s something anyone can do if you commit to the right strategy and the hard work it requires. Here are a few tips for building high quality backlinks that will last: Read More
Nobody likes to fail. Unfortunately, it’s a part of business, and while “I succeed because I fail” is somewhat of a cliche, it still rings very true, and there are real lessons to be learned from not coming up on top. Besides the somewhat obvious “soft lessons” we gain from failing time and again, there are also more direct ways we can leverage failure to come up significantly better than we were before.
While not all of these answers may be directly applicable to your business, hopefully they will offer enough motivation that when you suffer your next, inevitable dip in business, you’ll see opportunity through that collapse. Read More
Keeping track of your website is a big deal, and with pretty much everything else going mobile, your analytical tools should be too. Most analytics update in real time, so why not get a mobile analytics app to help you actually track your site as views happen. Here are the best analytical tools for your mobile phone.
Google Analytics Mobile – One of the most popular analytical tools of all time, Google Analytics is now available on your mobile phone. The app features complete access to Google’s Analytics dashboard including website, app, and site analytics. You can log into this in the same way you would online, which makes the app simple and easy to use. Read More
Many bloggers these days are turning to content curation as a tactic to add to their repertoire of blogging tools. As they do so they are finding that content curation can be hard work. Maybe not as hard as content creation, but it does have its own hurdles and can be very time consuming to do well.
The biggest hurdle to content curation is also why it is valuable to your blog’s community – there is so much information to read through and digest out on the internet. To do well at curation, you need to process 20, 50 maybe 100 articles and posts per day to find great information to curate. Just skimming a bunch of titles from your RSS feed and posting them without comment just doesn’t cut it these days. Read More
To be honest, last week was a pretty rough week for the city of New Orleans. The landfall of Hurricane Isaac bringing powerful winds, heavy rains and strong storm surge to the area, the city was, to put it simply, a disaster.
While it may not have been a catastrophe on par with Hurricane Katrina seven years ago, it was still a powerful storm and one that more people stayed for due to fact it wasn’t seen to be as great of a threat.
What resulted was a city roasting in a hot bayou summer without power, A/C or even adequate ice. Couple that with flooding issues around the city itself and an emergency response that was seen as less-than-swift, the city felt like a disaster zone, perhaps more than it actually was.
But in the middle of it all, I realized that my work as a blogger was serving me remarkably well during these trying days. When one usually thinks of disaster skills, they typically think of survivalists capable of living off of the land.
However, disasters, even extreme ones, don’t unfold the same way in the digital age as ones just a few years ago. Your skills with Google may be more useful than knowing how to desalinate water and, if you’re a blogger, you likely have many of the skills needed to help make any disaster more bearable and more survivable.
Here are just five examples of how. Read More
For many people, social networking can be summed up in one word: Facebook. While Facebook is undoubtedly a wildly successful social network, it is not the first such network to appear on the scene, nor will it be the last. Many additional players that have entered the social networks field; however, if any stands a realistic chance of unseating Facebook from the top of the social network food chain, it is Google Plus. Just as many people equate Facebook with social networking, many equate Google with the internet itself. What started out as a modest venture — a search engine — has turned into a multinational behemoth that includes such features as cloud storage, online document editing, an extensive affiliate advertising network — and now, of course, a social network. Read More
So when Google forgot it’s very own motto – yes, the motto that they came up with way before becoming an IPO – “Don’t be evil” – social networking sites besides Google have come out with a tool that should sure remind Google that it focus must remain on the user. So, the engineers of various networking sites came together in the last weekend of Jan, this new year, and devised a perfect solution: The “Focus On The User” tool. Read More
It’s the golden road for bloggers, it’s how every great writer is supposed to make his millions (or at least thousands) off the Web. You start up an awesome blog, write great content, build a good audience, slap up a few Adsense ads and let the money come rolling in.
While it’s a system that works great for some bloggers, for a vast majority it’s a road to nowhere. A select few get rich, a few more get some spending money and the majority never even see a check.
For most blogs, advertising is a terrible business model. For them, it doesn’t work, it can’t work and it never will work. It’s that simple.
I learned this the hard way myself years ago and I cringe as I was other bloggers go down the same path, usually falling flat on their face.
Why is advertising such a terrible business model? The reasons are painfully obvious when one takes the time to look for them, but few, blinded by the promise of easy money, see the reasons until they’re staring at their paltry earnings report.
Still, for those who want to know why this is a bitter truth, I’ve outlined five reasons below. Read More