The once popular guest blogging marketing technique has been experiencing tough times recently as the method of promoting oneself and brand is being viewed as a spammy, low quality practice. The reason for this is that so many “online marketers” have been littering the web with low quality, oftentimes stolen content as a means of contributing to the target blogs. These guest bloggers approach sites offering to write articles free of charge while only requiring a couple links back to their sites in an effort to build their link popularity, to name a few. Many of these sites being linked to have bad reputations in Google as either spammy or malicious and thus degrades the quality of the linking host’s blog in the process. A majority of guest bloggers in the blogosphere have become like a virus.
Posts Tagged ‘Guest Blogging’
Search engine optimization is evolving at record pace and failing to keep track of the changes and growth will undoubtedly lead to significant website traffic loss. The rate of change can be daunting to follow as Google’s team learns to respond quicker to the web and become more efficient at spotting growing trends that are hurting the market. In spite of all these changes I note one common factor in every decision they make and that’s pleasing their customers, who are users of the search engine, keeping results relevant. Its that simple and that’s their search business. The better results they provide, the greater the value of their search product for users and advertisers.
Once you understand their intention and what you as the user really want, things become much clearer and you’ll begin to understand most of the decisions they make as they change algorithms and can even predict future changes and plan ahead.
Online marketers have often been disappointed and enraged by Google’s many changes to signals that adversely affect marketing techniques that have worked for the majority for years. So from the marketers’ perspective that’s years of hard work down the drain. However, I truly believe that aligning marketing activities with giving users’ quality content will always land you in a safe spot. So, keep your efforts geared towards that.
Here are 3 powerful tactics that Google is clamping down on and how you can still get the most out of them. Read More
Blogging has become one of the most common ways for people to express themselves and let their opinions be heard. Sometimes, it seems as if almost everybody you know has a blog, in addition to all the major companies you follow through your social networking. For some people, their blogs have basically become public, interactive journals. Others have made their blogs more professional, in hopes of connecting with people of their desired profession.
While the reason behind blogging is different for every person/company who becomes involved in it, one aspect of blogging is universal: you want people to see your work. Read More
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A recent Webmaster Help video has Matt Cutts, head of Google’s webspam team, shedding light on what was considered legitimate guest blogging. Most of his insights were obvious, things any sensible blog owner (who accepts only high quality content and credits the author) would know.
But we exist in a Google world. Words from a representative of this “super power” need to be dissected and then digested. Read More
Here are some of the most interesting listings we had this week. Once again, we bring you the job board highlights.
The Blog Herald is one of the oldest and most respected blogs about blogging and WordPress, and they need an experienced writer who can write about the platform – tips, tutorials, news, etc. – as well as the blogging scene in general. You also need to be able to track down bloggers and interview them. Got what it takes?
Most of us do blogging for growing our online business and generating profit from it. So we have clear cut idea about why we are blogging. But lots of blog owners and guest bloggers are not aware about guest blogging and associated benefits. In today’s special guest post I’m going to share some guest blogging benefits you are missing if you are not using it to its full potential. Guest blogging is equally beneficial for blog owners and guest bloggers and thus it’s a win-win situation for both. Read More
Search engine 0ptimization (SEO) experts often have differing opinions as to the best way to build traffic, optimize page content, and target keywords. However almost all agree that the cornerstone to a successful link building campaign is guest blogging. In this article we examine the benefits of guest blogging, and offer suggestions for how to choose the best site to partner with. Read More
There seems to be this sense of urgency among new bloggers when it comes to writing guest posts. On the one hand the more posts you write the more exposure you receive, on the other hand if you spend all of your time writing guest posts you’re own websites content suffers. While I fully endorse attempting to receive as many in-links as possible during the start of your blogs young life It’s also important to realize that quality will almost always trump quantity.
I’m often asked how our readers should go about choosing which sites to submit guest posts to and the answer is actually quite simple. If you’re going to write you should write what you know about and target your own vertical/niche. So exactly how do you go about doing this? Here are some simple steps you can take to prepare for submissions and when investigating potential guest post destinations.
1. Understand the Vertical you Plan to Target
If you’ve just started a technology blog it wouldn’t hurt to understand exactly what type of technology you plan to target, for example if you plan to focus on advances in web hosting technology it would make more sense to target other web hosting reviews and web hosting technology blogs. If however you have started a gadget blog you will want to focus on gadget blogs and specifically you will want to target gadget blogs that focus on your same subjects (tablets, smartphones, Apple products, etc). The reasoning behind this thought process is simple, if links pointing back to your website come from hyper-focused blogs that match your own goals you’ll receive more authority when Google realizes those websites target the same keywords as your own blog. Before guest posting write 15-20 articles and then examine your keywords for each article, determine what your focus is early on and then target partnerships with sites that share your focus by conducting a quick Google search of your keywords and noting any sites that regularly appear for your search terms. Read More
It’s a day that every blogger dreads. You wake up and, though you feel pretty good, you don’t really feel like blogging. Maybe you feel like working on your car, going for a walk or simply doing something else. No matter what though, you know you definitely don’t want to sit down and write a blog entry.
It’s a terrible feeling because it’s the moment where we watch our blog, something we most likely started because it was fun or something we were passionate about, go from being a joy in our lives to a burden.
Though the first time it happens, the feeling is probably only temporary, it’s a defining moment for you and your site. Furthermore, it’s a warning of what might be around the corner. Sadly, this feeling of loathing is one of the most common causes of blogging abandonment and what winds up killing a lot of great blogs.
So how do you prevent your blog from becoming just another job that you loathe? Keeping the passion alive isn’t easy, but it’s critical for the long-term success of your site. Read More
For most bloggers, accepting guest posts has a dual purpose.Â In the short term, guest blogging affords bloggers a much-needed break from their writing schedule, while allowing divergent opinions that can get a conversation going (or keep an existing one alive).Â In the long term, guest blogging allows bloggers to build relationships with other writers and industry professionals who may be valuable connections at a later time.
It goes without saying that there are also multiple benefits for the guest blogger.Â At the very least, guest bloggers receive exposure for themselves, their product or service.Â In many cases, the guest blogger can receive a backlink for their website (which is good for SEO) or even financial remuneration.Â Â Nevertheless, there is an overabundance of writers who are looking for a platform, and a smaller number of quality blogs willing to accept guest posts. Read More