Many times guest bloggers get caught up on the PageRank (PR) of a website. For those who are unfamiliar, Google uses a tool called PageRank to do just that: rank webpages. Oddly enough, the tool was named after Google co-founder Larry Page and not after the action of ranking pages, but I digress. A website’s PR has to do with the overall quality of the website, which includes a variety of factors including unique content, how often your site is referenced, the authority of the site that references you, etc. Google created an algorithm to measure all of these qualities, and the website is then assigned a PR number from 1-10 based on the algorithm findings. The higher the number, the better the website for users and guest posting.
Whether or not you find this to be true, websites with a higher PR tend to be on the first few pages of a Google search engine page. According to an Optify study, the top three spots on a Google search engine page receive 58.4 percent of all clicks from users. This therefore means that these webpages get the most visibility, so it makes sense to want to guest post on one of these websites. After all, you’re likely guest posting on a blog because you want to improve the visibility of your own blog. This is why guest posting is so important.