Guest posting is an excellent tool that has served blogs well. Not only does it provide fresh content, but also a fresh perspective, style and personality. It draws readers already dedicated to that writer’s work, and offers a unique and helpful chance to network with other blog owners.
But possibly the most popular posts are those written by celebrity guest writers. A number of sources will use this tactic to draw readers, and the posts gather a large amount of attention. Not only for the original post itself, but the potential for reposting, quoting and linking. Social media marketing benefits greatly from celebrity blog posts.
Here are five examples, along with a few tips on what we can learn from each one.
Tia Mowry first made it to our TV screen back on the 90’s sitcome Sister, Sister with twin Tamara. Since then she has been in a number of things, including BET’s The Game. But last year she embarked on a whole new journey: motherhood. She wrote a celebrity blog post for Parenting about what the experience was like. From the birth of her son Cree Taylor Hardrict, to the joys of breastfeeding and the strengthening of her marriage, she gave wonderful insight into those first few weeks as a new mother that so many of us cherish.
What Can We Learn? Personalization is key. She did not speak in general terms, but wrote about her life in an intimate way that connects to the readers on a deeper level. She reminds all of us who have children of what it was like in the beginning, and brings back cherished memories.
There seems to be this sense of urgency among new bloggers when it comes to writing guest posts. On the one hand the more posts you write the more exposure you receive, on the other hand if you spend all of your time writing guest posts you’re own websites content suffers. While I fully endorse attempting to receive as many in-links as possible during the start of your blogs young life It’s also important to realize that quality will almost always trump quantity.
I’m often asked how our readers should go about choosing which sites to submit guest posts to and the answer is actually quite simple. If you’re going to write you should write what you know about and target your own vertical/niche. So exactly how do you go about doing this? Here are some simple steps you can take to prepare for submissions and when investigating potential guest post destinations.
1. Understand the Vertical you Plan to Target
If you’ve just started a technology blog it wouldn’t hurt to understand exactly what type of technology you plan to target, for example if you plan to focus on advances in web hosting technology it would make more sense to target other web hosting reviews and web hosting technology blogs. If however you have started a gadget blog you will want to focus on gadget blogs and specifically you will want to target gadget blogs that focus on your same subjects (tablets, smartphones, Apple products, etc). The reasoning behind this thought process is simple, if links pointing back to your website come from hyper-focused blogs that match your own goals you’ll receive more authority when Google realizes those websites target the same keywords as your own blog. Before guest posting write 15-20 articles and then examine your keywords for each article, determine what your focus is early on and then target partnerships with sites that share your focus by conducting a quick Google search of your keywords and noting any sites that regularly appear for your search terms. Read More