If you are lucky enough to have a little extra money to invest in your blog, you are faced with the difficult challenge on how to use that money to best benefit your brand.Â I’ve hired several people to take on â€œmicroâ€ blogging jobs in the past, each with varying degrees of success.Â Letâ€™s look at some of the positions you can hire for and the pros/cons that come along with each.
This is the first area that many bloggers look to get some help with. The most important thing to keep in mind is that you need to hire a person who you can trust your brand with.Â This is the equivalent of handing over your car or house keys to a stranger, so it is essential to research the person and have an in-depth interview with them.Â The nice thing about hiring someone to assist with your blogâ€™s social media efforts is that the ceiling is high and the metrics are trackable.Â Heck, getting someone to manage your Facebook fan page alone can be a full-time job. Â Set goals and keep an eye on your ROI.
The more (strong) content your blog has the better, at least thatâ€™s with several recent studies have revealed.Â Â When bringing on additional freelance bloggers, I recommend putting together a one-page style sheet.Â The goal here is not to mimic the AP Stylebook, rather, itâ€™s to reinforce what the blogger must accomplish with each post that they write. Read More