Posts Tagged ‘increase blog traffic’
One of the key points I explain in my book, 30-Minute Social Media Marketing, is that for a business to succeed in building a brand and growing, it needs to surround consumers with branded online experiences, so those consumers can self-select how they want to engage with the brand.Â The same theory holds true for bloggers who want to grow their own blog brands and audiences across the social web.
Following are 20 easy things you can do to promote your blog across the social web.Â You’ll notice that many of the suggestions listed below require a one-time set-up and you’re done.Â Some of the suggestions don’t even happen online!Â Others require you to do a bit more work, but the end result is worth it in terms of directly and indirectly promoting your blog to a wider audience.Â Take a look and try to implement as many of the suggestions listed below as possible to jump-start your blog promotion efforts.
As you write content and participate in online conversations to directly and indirectly promote your blog, you need to understand the difference between two fundamental marketing theories to ensure you’re publishing the type of content and comments that will help you reach your blogging goals.Â Those two theories are push marketing and pull marketing, and they’re at the basis of all marketing strategies.
Following are overviews of both push marketing and pull marketing, so you can see the underlying differences in the types of communications and content you should be publishing online to market your blog effectively.
1. Push Marketing
Push marketing works exactly as the name implies.Â Businesses (or you as a blogger trying to grow your blog’s audience) push messages to consumers in an attempt to pique consumers’ interests in a product or business and make sales.Â Most often, the business controls push marketing strategies and has a very specific end goal in mind.Â Traditional advertising is a form of push marketing where companies try to craft messages and images that will motivate consumers to take an action such as making a purchase. Similarly, pushing a discount message out to your audience via Twitter or another form of social media is a push marketing tactic.Â Consumers may not have asked for such a discount, but you’re pushing it in their direction with the hope that they’ll be motivated to make a purchase. Read More
If you’ve read the previous lessons in the Blog Marketing How-To Guide, then you’ve already set up your blog and your other branded online destinations and interlinked them to surround consumers with your content.Â Next, you need to begin creating shareworthy content to begin creating your reputation as an expert and the go-to-person for information, discussion, and questions related to your blog’s topic.
Creating your online reputation can’t be done from a silo.Â In other words, you have to branch out across the social web and get involved in the ongoing conversation.Â Imagine you’re at a crowded party or business networking event.Â If you stand off in the shadows or alone in a corner, you won’t make the connections you need to advance your social life or career.Â Instead, you need to dive into the conversation, introduce yourself, and add value.Â The same rule applies to creating your online reputation. Read More
If you want to grow your blog’s audience and you use WordPress.org as your blogging application, then you need to try the five WordPress plugins listed below.Â They’re easy to use, free, and can have a significant impact on the number of visitors to your blog.
The more great content people are exposed to on your blog, the higher the chances are that they’ll find something they like causing them to return to your blog again, share your content with their own online connections, and ultimately, drive additional traffic to your blog.Â YAARP is a great plugin for automatically including a list of related posts at the end of each of your blog posts.Â The Link Within widget is another alternative.
Lior Levin is a blogging and SEO expert consulting to couple of Internet stat-ups such as Producteev, a task management start-up from new-york and a nursing wear company called Milk Nursingwear.
I love blogging simply because I love interacting with people. The more the better and this is a great attribute when it comes to building online traffic, because that is the name of the game when it comes to becoming a good blogger. I also have a very active imagination and really enjoy getting involved in the unconventional methods.
So it wasn’t long before my mind started to stray to what could I possibly do that would be shocking in the blogger’s world and gain the attention I need and want. With my innovative mind I came up with lots, so I figured I would share four out of many with you, so you could put them into action and build your own traffic as well. Read More
Blog post titles are like little ads that can do three things:
1. Entice people to read more.
2. Encourage people to click away.
3. Lull them to a state of inaction.
If you want your blog to grow and be successful, then you want your blog post titles to achieve #1 in the above list — entice people to read more.Â In other words, your ad should intrigue people enough that they stop what they’re doing in their busy days to keep reading.Â It’s not as easy as it sounds, but if you learn to write great blog post titles, you’ve reached a success milestone that many bloggers aspire to but never attain.
The key to writing great blog post titles is to avoid doing the things in crafting titles that achieve #2 and #3 in the above list — encourage people to click away and lull them to a state of inaction.
With that in mind, following are 3 ways your blog post titles ruin your blog.Â Avoid them at all costs!
1. Ignore keywords.
Search engine algorithms value keywords in blog post titles highly.Â While you don’t want to stuff post titles with keywords or use keywords in titles where they don’t belong, it is important to try to include them when it’s appropriate.Â They can make a difference in sending some extra search traffic to your blog.Â Not only that, but those people who arrive at your blog post via a keyword search are likely to be interested in your post (assuming the post title appropriately used that keyword) and stick around to read more.
2. Trick people.
The classic bait and switch is detested in blog post titles just as much as it is anywhere else.Â Don’t promise people something in your blog post title then deliver something completely unrelated in your post content.Â People won’t fall for that trick a second time.Â In fact, they might spread the word to their friends and online connections.Â That’s a reputation you don’t want to get.
3. Bore people.
Your blog post titles need to capture the attention of people who are quickly clicking through web pages and have little time to spend on anything that doesn’t appear to immediately meet their needs or set off the “Hey, this is cool” bells in their heads.Â A boring blog post title will get looked over, ignored, bypassed, and any other synonym for skipped that you can think of.Â Don’t let readers get away!Â Instead, pique their interest with blog post titles that stop them in their tracks and make them curious.
What do you think are the worst things bloggers can do when writing blog post titles?Â Leave a comment and share your thoughts.