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Posts Tagged ‘integrated marketing’

Integrated Marketing: Navigating the Murky Waters of Modern Media

integrated marketing

Your in-house writer completed a blog post and published it to the company web site.  Subsequently, what did people say about it on Facebook? How many people shared the post on Twitter?  Did it get more attention than the company’s previous YouTube video?  These are questions involving today’s small businesses.

Given modern-day technology and platforms, businesses of all industries and sizes can navigate across digital and off-line platforms, integrating marketing channels, resulting in business success.  However, not every business owner feels confident using digital channels, and a number of in-house workers are scrambling to understand an expanding set of on and offline marketing tools. Read More

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