Triggers That Make People Click

One of the books I’ve read in 2009 that I think is very helpful to bloggers is “Neuro Web Design: What Makes Them Click” by Susan M. Weinschenk. Although the title suggests a focus on web design, there’s a chapter there that talks about three triggers that enables web folks to”speak” to the unconscious mind. […]

In a Giving Mood? Focus on the Benefits Your Blog Offers

In the spirit of the holidays, it’s a good time to focus on the warm, fuzzy feeling of giving. But as a blogger, how do you get into the whole “spreading the wealth” business? But let’s get some things straight first: for a lot of professional bloggers, the content being written is focused on a […]