One of the books I’ve read in 2009 that I think is very helpful to bloggers is “Neuro Web Design: What Makes Them Click” by Susan M. Weinschenk. Although the title suggests a focus on web design, there’s a chapter there that talks about three triggers that enables web folks to”speak” to the unconscious mind. It may sound like psychobabble, but the the thing is, it is grounded on psychological research.
The three triggers are danger, food, and sex. If you notice, these are the basic elements that fire-off red flags in our collective instincts. This is because the way our brains are configured due to millions of years of evolution. All three items relate or our self-preservation instincts.
The premise is that the brain is hard-wired to get immediately attracted to words, images, and videos that pertain to danger, food, and sex. And if people are aware of these content, there is a higher likelihood that interest will be developed and the desired action, which is clicking (if it’s a hyperlink), will follow.
Here’s a few suggestions in incorporating the triggers:
- Danger - Make the wordings of your links to be more active and, if appropriate, place “threatening” images or images that convey cautionary measures.
- Food – The author of the book says that people pay attention to food (and that’s why there are plenty of food bloggers out there). If possible, place food items or benefits people can derive from your blog and blog posts.
- Sex – I’ve mentioned this is in the past and that sex is always a powerful attention getter.
2010 is just around the corner and it may be a good new year’s resolution to make your content more interesting. Just rememebr the three key triggers: danger, food, and sex.
Happy New Year!
In the spirit of the holidays, it’s a good time to focus on the warm, fuzzy feeling of giving.
But as a blogger, how do you get into the whole “spreading the wealth” business?
But let’s get some things straight first: for a lot of professional bloggers, the content being written is focused on a particular niche.Â So try putting yourself on your readers’ shoes and ask the question “What’s in it for me?”
This may sound too mercenary-like (and the last thing about the holidays), but think about it– why should your readers care about your blog? If your blog is one thing that leads to benefits, such as wealth, a better life, orÂ more informed way of doing things, then there are reasons people will come back.
So, as a blogger, be generous in pointing the benefits and making sure your readers know that there is a benefit to reading your posts. Here are three ways to highlight the benefits:
- State the Obvious – If there’s a benefit your readers should find worth getting, say it! This may entail having an approach that’s more direct to the point and being clear with the benefits. Apple is very good in this because they are able to put the key benefits of their products very concisely.
- Reinforce with Images – Blog posts will always look a little shinier and spiffier with images (provided the image will provide the proper context.) The images can also reinforce the tangible benefit your readers can derive.
- Make the Benefit Scarce – Create a sense of scarcity with what you are offering because people respond to loss and scarcity in a more natural way than abundance. If you think the information contained in your blog post is only good for a season, then make it clear.
Remember, make the benefits clear, obvious, and worth getting. The benefit for you may be a better performing blog.