Posts Tagged ‘keywords’
So many factors affect search engine results and keyword optimization. Customer behavior studies show that many low-ranking websites are completely disregarded, because prospective clients follow top links to find a solution to their query.
But few businesses have time to market their blog effectively. White hat SEO tactics require time, patience, and imagination to create. Companies have to watch their analytics and generate up-to-date reports to see which processes are effective and which to throw away.
Here are five ways to market your blog ethically, and avoid getting penalized by search engine algorithms. Read More
You may have read it and even have heard it from many self-proclaimed SEO experts, that keyword density is vital and tremendously important to a successful article and overall website. In fact, many SEO companies that use both ethical and unethical search engine optimization strategies always aim for an article with quality keyword density.
Search engines know when writers are constantly thinking about a keyword when writing an article. However, some people question whether keyword density is really important at all. Read More
(Photo credit: C.P.Storm)
You may have noticed that the SEO game has become a lot more difficult lately… Mostly due to the recent algorithm updates like the Penguin and, like always, due to the ever-growing competition for valuable keywords.
However, some things remain unchanged. For instance, you still need to find a way to let Google know which keywords you’re targeting.
The fact is that Google can figure this out on their own, kind of (through links, and social media interaction), but introducing some good on-page SEO can make things a lot quicker.
You have to be careful, though. Google now openly admits that they discourage all forms of active link building, and probably any other type of active SEO work as well.
So how to overcome this and not get in trouble? Read More
In addition to traffic generated from
marketing through social media sites and community building activities such as guest blogging, blog commenting and blog contests, etc., we should always remember that search engines are not abolished and still provide a rich source of traffic as long as your blog is properly optimized and continuously produces content that is useful and keyword rich.
Search Engine Optimization was once a topic only the experts would talk about and hiring an SEO professional was the only option for most businesses aspiring to venture online. This is no longer the case and below I will show you some simple SEO techniques as well as the importance of using the right keywords when marketing your blog. Read More
I sometimes hear bloggers say they don’t do keyword research. They have various reasons for ignoring this fundamental SEO strategy.
They say it’s too boring and laborious. They’re afraid it will make their writing too wooden and stiff. They believe it stifles their creativity as a wordsmith. They want to focus on their writing without resorting to a crutch.
They are similar to some of the writers I know who won’t use a thesaurus. (My response has always been, “Don’t you want to use every available writing tool?” I understand that it’s not good to use the thesaurus too much but I don’t see what’s wrong with using it occassionally.)
Many of these bloggers don’t really care about getting more search traffic so the traffic benefits from keyword research falls on deaf ears. But I’m here to tell you that keyword research, instead of stifling your writing, actually makes you a better writer.
Sean Platt recently wrote about the power of keywords for Copyblogger. When he first started his business blog, he ignored keywords and just focused on developing a unique writing style. He got a lot of compliments for his writing but his blog was not making much money.
He switched his focus from “clever” writing to SEO writing by including keywords in his posts. The result was huge. He got more traffic and links and he made a lot of money. Read More
One of the things SEO specialists often talk about is the power of long tail keywords. Long tail keywords are the search terms with 3 or more words that don’t have high search volume. The shorter keywords have higher search volume but in aggregate, the long tail keywords provide the bulk of a site’s search traffic.
For example, you can have a Europe travel site that ranks well for europe travel but the majority of your traffic will come from terms like:
- europe travel deals
- europe travel guide
- europe travel packages
- europe travel books
- cheap europe travel