Social media has truly grabbed the attention of anyone hoping to drive traffic to a website in 2011. Everyone knows that social media is a great way to generate publicity for a website, but it is time consuming. Creating engaging content, commenting on articles across the web, tweeting, stumbling, connecting, following, friending, liking, even using VoIP phone systems for those who want to chatâ€”itâ€™s all a lot of work. The question then is this: How can you tell whether or not these efforts are actually making a difference? Looking at the number of followers on Twitter or number of â€œlikesâ€ on Facebook simply wonâ€™t do the trick. The quality of these interactions is simply too difficult to gauge. After all, how many times do you really visit the website youâ€™re following on Twitter? How many times have you clicked â€œlikeâ€ and then completely forgotten you did that in the first place?