Link building is a practice that is prevalent in the world of search engine optimization (SEO). This is because link building is one of the most effective white hat SEO strategies around. While this activity has been devalued by some practices, correctly used, link building has a place in this day and age. There are many different aspects to a successful link building campaign, and one of the most important aspects is utilizing the correct anchor text. Read More
Posts Tagged ‘link building’
Link building is definitely one of the most popular activities in search engine optimization, and as is usually the case, it didn’t take Google long to catch on to tactics that it considered unworthy. While link building in itself is not “bad”, there are some aspects that raise eyebrows – at the very least. In 2012, the landscape was pretty much changed, thanks to Google’s actions against questionable link building. It has even been said that 2012 was the year when the world of link building changed forever. Read More
Lots of things have changed in link building industry since Google introduced Panda Update and latest Penguin Update. These days’ social media signals have become really important. Google has stopped giving importance to blog networks and lots of web directories seem to be gone from Google index. Ethical link building is doing wonders these days. Focus should be more towards brand promotion and staying away from spam link building techniques. Read More
Content marketing relies on the creation of written, audio, video, or image-based content in order to sell a product or service. Darren Rowse of Problogger writes, “The activities that come under the umbrella of content marketing are broad. They cover everything from guest posting to uploading content to purpose-built networks (like YouTube or Soundcloud), to offering your own free, downloadable content products on your own blog.” If you read blogs or use Facebook, you’ve certainly experienced content marketing first hand. Read More
Link building remains one of the most effective strategies for increasing traffic to your blog. Building links allows your site to become more visible and this is the key towards getting more traffic. Generating more links to your site increases the likelihood of your site being seen and this will then increase your page ranking in search engines.
Link building entails thinking wisely and implementing the right strategies. There are certainly a lot of “dos” and “don’ts” in the business of blog link building. Here are some that you should remember: Read More
Putting motor vehicles aside, there is a such a
thing as good traffic and there’s nothing quite like waking up in the morning only to realize that there’s a spike in traffic to your blog from dozens of different sources you never even expected or even knew existed. As exciting as this sounds, achieving this can be quite difficult at times to achieve and eludes the average blogger, especially the newbies.
So, I’ve decided to share some easy traffic generating techniques that are guaranteed to lift you higher up the blogging ladder and bring you that feeling of fulfillment in seeing your blog’s popularity increase. Read More
The best link builders have figured out why webmasters link to other sites. Armed with this knowledge, they are able to build the toughest links and gain a big SEO competitive advantage over their competition. While the psychology of link building can be complex and nuanced, I think you can simplify it somewhat with a few broad foundational concepts. Here are three big reasons why people link out.
I’ve argued before that writing guest posts is the best SEO strategy for bloggers. But how can you implement a guest posting campaign that’s both efficient and effective?
In this post, I’ll share my favorite method of guest posting that’s given me a lot of link building success. I call it the “Cold Call Guest Post Method”.
It’s probably not the best name since cold calling has bad connotations. But the method has worked very well for me and the bloggers I targeted have been very happy with my guest posts.
In my last post, I talked about checking your stats to find out which posts are attracting links. Then, you can use that information to create similar content and earn more links.
In today’s post, let’s look step-by-step at how to actually discover your linkworthy content. I’ll be using Google Analytics since it seems to be the most popular stats program. It’s free and has many features and stats. But with all complexity in the program, it can look cluttered and it can be hard to figure out how to do simple tasks.
If you read about linkworthy content, you’ll often find articles about the qualities the content should have. For example, some SEO experts talk about using humor or controversy. Others say you should be the first to scoop the latest news while there’s another camp that recommends giveaways and contests.
While these tips can definitely help, I favor a more pragmatic approach. I like to look at the content in my niche (including my own) that’s already getting links and then create similar content. I like this tactic because it takes a lot of the guesswork out of the equation.