The best link builders have figured out why webmasters link to other sites. Armed with this knowledge, they are able to build the toughest links and gain a big SEO competitive advantage over their competition. While the psychology of link building can be complex and nuanced, I think you can simplify it somewhat with a few broad foundational concepts. Here are three big reasons why people link out.
Posts Tagged ‘link building’
I’ve argued before that writing guest posts is the best SEO strategy for bloggers. But how can you implement a guest posting campaign that’s both efficient and effective?
In this post, I’ll share my favorite method of guest posting that’s given me a lot of link building success. I call it the “Cold Call Guest Post Method”.
It’s probably not the best name since cold calling has bad connotations. But the method has worked very well for me and the bloggers I targeted have been very happy with my guest posts.
In my last post, I talked about checking your stats to find out which posts are attracting links. Then, you can use that information to create similar content and earn more links.
In today’s post, let’s look step-by-step at how to actually discover your linkworthy content. I’ll be using Google Analytics since it seems to be the most popular stats program. It’s free and has many features and stats. But with all complexity in the program, it can look cluttered and it can be hard to figure out how to do simple tasks.
If you read about linkworthy content, you’ll often find articles about the qualities the content should have. For example, some SEO experts talk about using humor or controversy. Others say you should be the first to scoop the latest news while there’s another camp that recommends giveaways and contests.
While these tips can definitely help, I favor a more pragmatic approach. I like to look at the content in my niche (including my own) that’s already getting links and then create similar content. I like this tactic because it takes a lot of the guesswork out of the equation.
In my last post, I talked about using an SEO tool to evaluate a site’s link authority. In this post, let’s look at why you should be evaluating sites and how to apply the information you get from your research.
Getting quality backlinks is the best competitive advantage you can get in SEO. Backlinks are a major part of the search engines’ algorithms and it’s much harder to copy someone’s backlinks than their keywords.
You can focus on keywords but keywords are easy to implement. Once a webmaster figures out that they are important, he can look at the free keyword tools, find relevant keywords, and then add on their website. Compare that process to building links on quality sites.
That’s why the search engines place a lot of value to backlinks on their algorithms. With the early search engines, you could just place keywords on your site and you would rank pretty quickly. Savvy SEOs realized this and created many low quality sites that dominated the search results. Google became the best search engine by focusing more on links instead of keywords on a site. This focus helped Google create search results filled with more quality sites than their competitors.
Hello BloggingPro readers, my name is Dee Barizo and I’m the resident SEO geek. My SEO column for Blog Herald has moved here. I’ll be covering practical SEO tips to help you improve your rankings and get more search traffic.
Today’s topic is about web directories.
In the fast moving internet landscape, directories seems very outdated but they actually still work. For my day job, I do SEO for clients. I’ve seen their rankings improve after building links on directories.
The link request can be a very effective tool for link building but it seems to be underused by bloggers. Many of them are hesitant to ask for links. They think it is too intrusive and spammy. Or they are not confident in their content.
Others have tried sending a couple requests but they didn’t have success so they stopped.
If you haven’t had success, here’s a principle that can help. Also, this principle can build your confidence and help you realize that link requests don’t have to be spammy. Read More