When you build a website or write an article for that website, or even change the colour of the backgrounds it’s important to remember who you are doing it for – in other words the people. Sure you’ve heard it all before: ‘write for people not Google’ right? Well hear me out because that’s not really what I’m talking about here. You see the problem with writing ‘for people’ is that often those people are rather dehumanized by the whole process. It’s a step up if you’re writing to entertain and not just to please an algorithm or a ‘robot’ – but don’t you think ‘people’ is really a rather broad term? The question I want you to really ask yourself is what people?