Performancing Metrics

Posts Tagged ‘long tail keywords’

Mastering the Google Keyword Planner Tool for Website Content Ideas

Google is the most-used search engine in the world.  SMB to major brands vie for good search presence, yet search intent and subsequent sales are dictated by users.  Marketers meditate upon, devise strategies, and methodically track metrics related to unique keywords and phrases.

Google AdWords  Keyword Planner

To help marketers make the most of endeavors and associated ad-spent dollars (Google’s biggest revenue point is its AdWords advertising platform.), Google Keyword Planner helps small business owners and marketers associate consumer-driven words and phrases with brand-provided goods and services. Read More

Categories: Blogging: How To
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Sunday Morning SEO: Long Tail Keyword Research With Google Analytics

One of the things SEO specialists often talk about is the power of long tail keywords. Long tail keywords are the search terms with 3 or more words that don’t have high search volume. The shorter keywords have higher search volume but in aggregate, the long tail keywords provide the bulk of a site’s search traffic.

For example, you can have a Europe travel site that ranks well for europe travel but the majority of your traffic will come from terms like:

  • europe travel deals
  • europe travel guide
  • europe travel packages
  • europe travel books
  • cheap europe travel

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Categories: Blogging Tips
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