MediaPass is service that allows bloggers to choose price points and subscription terms for their content. Taking only mere minutes to implement and helpful support staff available to assist, I decided I needed to get more information from MediaPass CEO Matt Mitchell.
Q: Many bloggers discover that selling banners and links is not the best way to generate revenue. What type of blogger is the best fit to cash in on the MediaPass business model?
A: This may sound odd but the answer is most. Yes, some blogs (e.g. finance, parenting, cooking, medical, science, health, fitness etcâ€¦) convert better than others but even the lower converting blogâ€™s subscription pages still far out monetize purely ad-based sites. Take for instance a blog that converts 0.5% of their users that arrive on one of their subscription pages. Our average subscriber spends about $60 with renewals. That means that the effective CPM on those pages is $300, many fold over the ad rates any blog is getting. Read More