Posts Tagged ‘marketing’
Regardless of how the business, the web and global markets shift, there are certain foundation principles that remain the same. Habits and approaches that make or break every venture, online or off. And as we become more of a race expecting instant gratification in everything we do, we place everything of worth at risk as we short change our lives, business and websites.
As you continuously grow and yearn to become a pro marketer in 2014 and beyond, remember that dedication and persistence are ultimately required for success. There is no tactic that trumps these basic principles, whether it’s superb SEO or sudden virality. Therefore, I’ve chosen to go back to the basics of finding success online. These are the key ingredients that may be missing from your online venture. Read More
Pinterest is a social media platform, visually focused, drawing the attention of consumers seeking not only commercial content but that for artistic and entertainment value as well. The varieties of occasions for visits make the platform a great marketing vehicle for a number of visually focused product (and service) businesses.
For example, shoe and clothing distributors use Pinterest to raise awareness and inspire sales regarding new and existing product lines. In addition, Pinterest is not just for products but service-based companies that know how to draw attention using visual stimuli (Think of a landscaping service providing pictures of special projects.) Read More
Paid advertisements and PPC marketing have become a reliable source of traffic and income for big and small businesses alike. However, the general rule for most marketing efforts is the more money you pour into, the more money you get out. Though that is generally the case, there are some simple ways you can make the most out of a relatively small PPC marketing budget. Read More
Marketing is defined as the “business of promoting and selling products or services, including market research and advertising.” Traditional marketing firms include print, television and radio ads. Other traditional marketing firms are print, visual and audio interviews with business owners. The larger the media platform, the better. For example, landing a feature interview on Good Morning America (GMA) or CNN can put you and your business in front of millions of viewers, giving you the chance to introduce your products or services to a larger number of potential buyers.
As the mobile world goes, so goes the world of marketing. Recent data only serve to underscore this point. Statistics from Pew, for example, put mobile device usage in the United States at about 200 million people. And of these cellular, smartphone and tablet users, a healthy 74% rely on their devices for web browsing and news updates in real time. Of course, the modern marketer is likely well aware of this fact and has a concomitant strategy to help boost that return on investment. As for those who don’t already have a mobile plan of attack in place… well, it’s now do or die time.
Putting your business on auto pilot doesn’t have to be scary. You already automate all time– like flying in a 747. You have paid your ticket. You are boarding the plane. You have found your seat. The plan takes off. It handles fine. You trust in the pilots to get you there safely. Then about an hour later, you see both the captain and the co-pilot taking a coffee break at the same time. Do you panic? No! Why not? You have come to the realization that the plane is now on “auto pilot.” But here’s the thing: You trust the airline, the pilot, the co-pilot, and the equipment to handle the plane fine on “auto pilot.” If you didn’t, you wouldn’t have flown with that airline. The same is true with automation with your business. Read More
Many businesses are rapidly expanding due to the use of social marketing. This is the fastest and the easiest way of improving your business growth and sales. All you have to do is research on your specific audience needs and their locations to come up with effective chat tools. The type of your enterprise and social audience determines the kind of tools that you need to use. Even with effective chat tools, you must share information that is useful and valuable. Here are some tools you can use to grow your target audience. Read More
Successful marketing largely hinges on how well you understand your customer. Being able to anticipate their needs and wants and how well you can communicate your message across to them without alienating them are factors that contribute to effective marketing, and ultimately, a successful business.
The best way you can anticipate your customers’ needs is by reading their minds, but while there’s no technology yet that can grant you telepathic powers, there’s a tool that, when used properly, can offer you the same results – web analytics. Read More
Many online marketers try starting a Facebook Ad campaign once and to their standards fail, leading to never exploring Facebook advertising again. I’ve had many online marketers tell me that the blame rests completely on Facebook, and that it’s just not a great place to advertise online. Is it really Facebook’s fault or is it the online marketer who can’t find a way to make his/her ads work?
A little bit of both I think. See… some brands just won’t do well on Facebook regardless of the effort you put in. Some brands cover boring topics, and boring topics tend to not do so well on Facebook. Especially with Facebook advertising. Read More
So far we have already looked at the other two key aspects in promoting a website in great detail. These are firstly, creating the right content and secondly promoting that content. Promotion includes things like using the right keyword phrases to optimize content so as to attract traffic from search engines as well as using social media amongst other techniques.
Now we will examine the last key pillar in the successful promotion of a website which is measuring results. Read More