Posts Tagged ‘marketing’
When it comes to internet marketing, it’s safe to say that Google are the masters – in fact they pretty much invented SEO (intentionally or otherwise) and most forms of marketing are reliant on the search giants to some extent. But there’s a bit of a paradox there if you look closely, that being that Google is the perhaps the only site on the web to whom SEO doesn’t apply. There’s not much point in Google trying to get to the top of the SERPs, seeing as you’d have to be on their site already for that to be any use…
So what does Google do when they need to get hits/attention? How do they ensure people keep talking about their service and keep coming back? They do what any business has done for years: proper, old-fashioned marketing and PR.
This is something that’s very relevant to other webmasters today too. With the changes to SEO lately causing a lot of disruption in the industry, it’s this kind of old fashioned marketing and promotion – or ‘Proper Company Promotion’/’Real Company Stuff’ as it’s being called – that a lot of web marketers are turning to instead. So what can we learn from Google themselves when it comes to generating buzz for our site and making people want to share? Here are some of their best techniques…
‘Google doodles’ are the images that appear on the Google homepage in the place of the normal Google logo and that are often interactive. Sometimes this will be a static image to commemorate a special date, but in other case it can be more – such as the Star Trek story or the highly entertaining Pac Man game.
Blogging has proven to be a successful channel for increasing engagement between brands and customers. But not every company is as sexy as MTV and can blog about celebrity spotting and free concert tickets. What about those of us with a business blog focused on potted plants or network servers? Can these “boring” brands possibly create an intriguing blog?
The answer is, yes.
In fact, niche companies can have an easier time blogging than bigger brands since they have a niche audience. These simple steps can help even “boring” brands create a compelling blog. Read More
Affiliate marketing is an often underrated but highly profitable means of selling laden with multiple benefits. Affiliate marketing not only is a brilliant source of earning additional income via advertising but it is also a valuable tool to increase an affiliate marketer’s goodwill and standing.
If you’re keen on becoming an affiliate marketer or indeed have already initiated an affiliate selling campaign, the following guide will manifest the finest ways of achieving success in the field and staying ahead of the competition. Read More
We all are well aware about the importance, dos- don’ts and basic etiquettes associated with email marketing. But one question that intrigued and amazed me was why this marketing option enjoys the monopoly in the social marketing world. True, it has the ability and scope to reach out and engage maximum customers but so does the other online marketing tools. Then where does the difference lie? To discuss it and compare it with other marketing tools, here are few points that deserve consideration: Read More
(Photo credit: Wikipedia)
Did you know that some online marketers are banking 5 to 6 figures monthly by just using forum marketing?
If you use forum marketing correctly you can make a very nice living out of it, plus reinvest money into other online marketing avenues and keep as much money in the bank as possible. To excel in forum marketing you have to acquire very specific criteria of skills that will enable you to generate the amount of money you want.
Let’s have a look at 3 main factors of successful forum marketing. Read More
Earlier this week, we’ve discussed techniques for managing blog content and design. Now that you’ve mastered these essential topics, it’s time to focus on developing your followers. Here are my stand-by techniques for promoting your Tumblr or your Blogger (or both!) after you’ve created a well-designed blog with quality content.
The “Ask” Box
On Tumblr, the Ask box is your best tool if you want to get followers. You can use it to create relationships, ask bloggers to check out your blog and drive traffic to your blog. One word of caution—do not be insincere when you ask people to check out your blog. One of the most disappointing messages a blogger can receive is “Hey, I love your blog, do you mind checking mine out?” because it’s clear that the compliment is hollow. Bloggers understand that you want to gain followers, so be direct and ask them to check out your blog—they will understand what you are trying to do and they will look at your blog. Bloggers have feelings too! Read More
Question and answer websites have remained pretty popular over the years. But they have limited function, which is why they are usually last resort options for those who need to find something out. Most will turn to Google, or a forum or someone they know – which works well enough with most queries.
But what if you want to create a sharable blogging resource, like a network, where people can mentor one another on specific subjects? For example, a mentor network based around online marketing as it currently stands, or maybe graphic design in advertising or WordPress themes, etc. What do you do then, when endlessly posting questions or advice just isn’t feasible?
Luckily, it isn’t hard to build a mentor network these days, not with the many sites dedicated to professional or educational social connections which are being built around question and answer content. Here are five that you can use to make your own. Read More
For most bloggers out there, making even a few dollars seems like an elusive dream. But nothing really beats the feeling of seeing that first cheque from Adsense or getting your first commission payment from Amazon, not matter how small. And small is how most blogs will start, unless you’ve invested heavily in full time staff and a huge marketing campaign from the start then you are going to need to build your audience slowly and surely by delivering a regular flow of high quality and engaging content.
But what do you do when your blog, whether you started it with aspirations to quit your day job or simply as a hobby or passion project, does start to pay you a few pence here and there? It could be paying its own way by covering your hosting costs, or bringing in a bit more pocket money. Read More
For companies trying to connect with potential customers online, two big challenges face their online marketing and sales conversion efforts. The first is simply getting the consumers to the website through a referral of some kind. The second is keeping those customers interested and engaged on the website through a blog or other marketing tools.
The latter is easier said than done, in part because these engagement strategies are constantly shifting and evolving as new tools and devices are implemented. The casual consumer can be a fickle thing to try to attract through online marketing tools like information-rich company blogs, and effective, multi-faceted strategies. Capturing the attention of prospective consumers can require a significant investment of time and other resources, including trained professionals. Read More
If you’re a movie buff, you’ve probably sat down and watched at least a few bad movies.
But as tempting as it is to try and forget the bad movies, they often times offer important lessons that we can carry into other areas, including blogging. Thus, it’s important to take a moment and study them, look at why they were bad and what, if anything, could have been done to fix them.
Why is it that one multi-million dollar film created by industry veterans can be torture to sit through but a low-budget feature from an unknown can inspire, terrify or incite laughter? Why is it that movies we think should be bad, including b movies and silly comedies, can be so entertaining while movies that aim for something higher can often be so difficult to sit through?
While much of what movies you do and do not enjoy will come down to personal taste, there are some lessons that are more or less universal and they can be easily applied to blogging. With that in mind, here are just five of those lessons and what they mean for you. Read More