Posts Tagged ‘marketing’
On the Internet, nothing happens in a vacuum. Your site, your traffic and your readers are being constantly impacted and affected by things that are going on elsewhere. If Google makes a change to their algorithm, for example, this can have a drastic impact on your traffic and the type of readers you get.
Likewise, what your readers are looking for and talking about will, inevitably, be affected by what other sites are discussing and what they’re seeing elsewhere.
The simple truth is that you don’t have a single reader who only views your site and nothing else on the Web. Everyone on the Web is reading other sites, emailing, IMing, using social networking and participating in the Web in countless other ways.
Because of this, you can’t try to make your site stand alone or treat it as if it’s the only place your readers need to be. Your readers’ interests are both varied and deep and, short of having the entire Library of Congress on your site, there’s no way you can be all things to them.
As such, the best thing you can do is not try and, instead, try to take advantage of this natural ebb and flow of the Web by using it as a means to both make your site more useful to your readers and, perhaps more importantly, gain even more traffic.
No site is an island unto itself and, even if it could be, it’s unlikely that you’d even want it that way. Read More
As a blogger, for the vast majority of your readers, you are just a virtual presence, someone that they know solely through their words, videos and other media. It’s the nature of the Web that, unless you do a lot of touring and conferences, for most you’ll just be a name/face on the computer screen.
But while that’s just a part of being on the Web, it is something of a limitation we all face as well. People, for the most part, don’t form emotional bonds with people that they don’t talk to and don’t see in person. This is part of why many seem to care so little what happens to others they meet over the Web but, on the flip side, it means that people are very slow to trust others online.
But, as a blogger, trust is essential. If people don’t trust you, your site and your information, they aren’t going to become recurring visitors, they aren’t going to participate in your site and they won’t link to you or otherwise spread the word about what you are doing.
Without trust, your blog is almost nothing. But while earning trust online requires tons of hard work, dedication and consistency in producing high-quality content, losing it is simply a matter of making one fatal mistake.
One of the easiest ways to lose earned trust is to fail to properly disclose any freebies, gifts or relationships that may have influenced your opinion. Once people believe your views to have been tainted, it is almost impossible for you to regain that trust.
However, this is a pitfall that goes beyond the trust of your readers and, thanks to recent guidelines, also becomes a legal issue. Failing to disclose conflicts, especially repeatedly, could land you in hot water in the U.S. and do far more than ruin the hard work you’ve put into your blog.
My good friend Patrick O’Keefe recently sat down for an hour-long interview with Rise to the Top that discussed, among other things, how to build and promote a successful site or community.
One of the points he made was that you don’t have to create the next Facebook or the next Google in order to have a successful site, but instead do something well within your personal niche that enables you to grow.
Because, while the drive to be number one certainly isn’t a bad thing by itself, it often causes bloggers to make two very critical mistakes. The first is to compare their site’s value to others and the second is to blindly imitate those who they see as more successful.
Either mistake can easily kill off an otherwise great blog by creating unneeded discouragement, but, more importantly, the mindset that you have to be number one in every respect can lead you to ruin what makes your blog unique and great. Read More
There’s a story told to those in school for advertising about William Wrigley Jr., the owner and founder of Wrigley gum.
According to the story, Wrigley was on a train when another passenger asked him why he continued to spend millions of dollars when everyone knew his product and he had a virtual lock on the market.
Rather than answering the question, Wrigley responded by asking how fast the train was going. When the other passenger said, “About 70 miles per hour,” he shot back with the now-famous quip:
“Well, that’s fast enough, why don’t they unhook the engine?”
Wrigley understood that advertising and promotion was a key to growing his company and it is also key to growing your blog. However, most bloggers only focus on promotion during the earlier days and months of a blog, let it coast to hopeful success later. This can cause growth to slow to a crawl and, in extreme cases, even stop.
I have spent the past two months as the gatekeeper for Splashpress Media guest blogs solicited via MyBlogGuest.
During that time, our blogs, including this one, have scored some great content.
But there’s still a problem.
The majority of people who reach out to me do not supply topic ideas. This is a game-changer when it comes to trying to get published on a major blog. This post is not to spank anyone. Rather, it is to give you some insight as to why providing specific blog post pitches is essential to getting published on external blogs. Read More
With this edition of Blogging Pitfalls, I have to eat a bit of humble pie as I talk about a pitfall I didn’t just fall into, but have had to stick with for five years for various reasons: Picking a bad domain name.
How bad did I fall into this one? Though there are many things I would do differently if I could start blogging over again, I would put this at the very top of my list of things I would change and often times ponder making the change regardless, just sucking it up and moving it.
The reason is simple, my main domain is plagiarismtoday.com. While it seemed like a fine domain when I bought it, it has two inherent problems. First, the site is not just about plagiarism anymore and, second, only a fraction of people, in my experience, are able to spell plagiarism correctly on the first try. This has led to a series of awkward and difficult conversations as I try to pass along my domain or email address to others and has greatly limited my marketing.
It is a pitfall I don’t wish to see anyone else fall in and, unfortunately, it is one that can be fairly tricky to dodge considering how unpredictable domain buying is. However, if you’re willing to take some time when selecting the name for your new site, you can easily minimize the risks.
Why does your business need a blog? I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below.
1. Direct marketing and promotion
While businesses should never use a blog solely for self-promotion, it’s not forbidden to include marketing messages now and then. If your business is offering discounts or coupons that benefit your consumers, then there is no harm in talking about them on your business blog. Similarly, you can talk about your products and link to your online catalog. Just remember that at least 80% of your online content should not be self-promotional. Read More
You can do all of the hard work researching topics and writing content for your blog but all of your hard work is worthless if no one will actually visit your blog and read your well thought out posts.
All blog owners should not only improve their writing and research skills, they should also develop their internet marketing skills. They should learn how to market their blogs so that they can entice people to visit their blog and continue reading the posts they make. A properly marketed blog is also a great source of income. Imagine getting more money from the ads that you put in your blog? Thatâ€™s a benefit Iâ€™d love to get from my blogs.
The problem is that internet marketing is a subject that intimidates a lot of people. Personally, I donâ€™t think that this should be a source of fear. Internet marketing is not really that hard especially if you have the tools to help make things easier for you. For example, Twitter is quite easy to use. The popular microblogging platform is now widely used as an internet marketing tool. Its popularity makes it an obvious choice to implement marketing efforts because of the number of people that can be reached by the marketing message. Because of its effectiveness as a marketing tool, itâ€™s also a natural progression that independent tools are developed to further mine the capabilities of Twitter.
Tweet Whistle is one of these tools that have unleashed the power of Twitter. Tweet Whistle is a marketing tool that allows you to market your blog in Twitter more easily by automating Twitterâ€™s functions. With this application you can automatically target followers and even automate your Twitter posts. Whatâ€™s more, Tweet Whistle is the most affordable Twitter marketing application you will find on the net. You can see for yourself how useful Tweet Whistle is by trying the trial demo, which you can download at http://www.tweetwhistle.com/.
But if you want the opportunity of using the full version of Tweet Whistle for free, you can join Tweet Whistleâ€™s contest, wherein the winner will get a licensed copy of Tweet Whistle and a $25 cash prize to be paid through PayPal. To join the contest just do the following:
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