Attention all social media managers: The purpose of social media is to be social, and if you and your brand are not posting regularly or interacting with other users, it can hurt your brand.
No company has ever gained success by creating a social media page and then never using it. More and more customers today are turning to company’s social media sites over their websites, and if your company’s page lacks content and interaction, these customers will turn elsewhere.
Yes, sometimes it may be hard to think about exactly what you want to say or it may be hard to find the time to post, but there are things you can do to alleviate these blunders and inconsistencies from occurring. Read More