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Posts Tagged ‘niche’

What to Do About Your Blogging Competition

Image of two people swordfightingPretty much no blogger gets to work forever without competition. Blogging is such a crowded space that pretty much everyone has at least one other site out there that could be seen as a competitor or alternative, even if it isn’t always a direct one.

Whether you’re blogging for business, for passion or for fun, this can be a pretty heavy thought. After all, whether it’s dollars or eyeballs, you don’t want another site taking anything away from you, especially after you’ve worked so hard.

But competition online isn’t anything like competition in the bricks and mortar world. In the real world, every dollar you spend at restaurant A is one you don’t spend at restaurants B-Z. You only have so much money and can only eat so many meals. Furthermore, there’s only a certain number of people in a your region, meaning only so many people who CAN visit any of the restaurants in it.

On the Web, there’s no such limitation as there’s no cost in visiting most websites, people can literally come from anywhere and one’s time available for reading sites on a particular topic is limited only by their interest in it.

While competition on the Web is something you have to address, it isn’t something you have to fear. So what should you do when your blog faces some stiff competition? The answer is, most likely, to greet them with a hug rather than a clinched fist. Read More

Categories: Blogging Sense
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How to Choose What to Blog About

It’s probably the first question every blogger has to ask themselves. It comes before writing the first post, choosing the theme or even selecting your blogging platform: What is my blog going to be about?

It’s a tough question and how you answer it will have a big impact on what your site is going to be. It’s going to affect the type of content it has, the media it uses, the audience it reaches out to, how it is promoted and much, much more.

In short, every decision you make about your blog depends on that first critical choice.

But it is also a decision that is fraught with both peril and reward. Choosing the wrong target or the wrong niche can literally kill your site before you’ve published your first post. Choose a good one and it is almost impossible for your site to not find a healthy audience.

So how do you choose your site’s topic? Though you can certainly find some good help from Google and other tools, finding a blog topic that interests you enough to write on regularly and one where your site can thrive is an almost impossible challenge.

With that in mind, here are a few tips to help you choose your blog’s topic and ensure that your site has every chance to thrive from the moment it hits the Web. Read More

Categories: Blogging: How To
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Using Google To Find a Niche

Researching a new niche is a tedious process, many blogs and internet marketers suggest launching a blog on a topic that is of interest to you and this is great advice. But as your portfolio of sites grow it will become harder and harder to find a niche that you are interested in.

When this happens you need to look at a wide range of niches that you may want to move into. We all have different tactics on how to find a niche, what works for one person may not work for another and often the best ideas will hit you out of the blue, if this happens all you are left to do is to dig a little deeper into the niche, find out how tough the competition is and whether or not it may be a profitable niche to enter. Read More

Categories: Blog Statistics, Blogging Tips, Blogging: How To, Guest Posts
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Blogging Pitfalls: Why Playing Second Fiddle Isn’t So Bad

My good friend Patrick O’Keefe recently sat down for an hour-long interview with Rise to the Top that discussed, among other things, how to build and promote a successful site or community.

One of the points he made was that you don’t have to create the next Facebook or the next Google in order to have a successful site, but instead do something well within your personal niche that enables you to grow.

Because, while the drive to be number one certainly isn’t a bad thing by itself, it often causes bloggers to make two very critical mistakes. The first is to compare their site’s value to others and the second is to blindly imitate those who they see as more successful.

Either mistake can easily kill off an otherwise great blog by creating unneeded discouragement, but, more importantly, the mindset that you have to be number one in every respect can lead you to ruin what makes your blog unique and great. Read More

Categories: Blogging Tips
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