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Posts Tagged ‘on page optimization’

5 DO’S and DON’T’S of On-page Optimization

On-page optimization forms an integral part of SEO. It can be visualized as a foundation of search engine optimization. It is simple enough to accomplish and is an absolutely required entity when we look to rank websites for specific keywords. A decade ago, SEO was largely limited to keyword stuffing in content and the various tags. SEO has evolved and become much more complex. However, on-page optimization has not really changed a lot and has remained more or less the same. There are some subtle yet important points to keep in mind when doing on page optimization. I use many of these techniques at the link building service I work for.

DO’s of On-page optimization

1.      Using Images: Using images on targeted pages helps in optimization. Use a related image and make sure to include your keyword in the “alt” attribute.

2.      External links: The common misconception seems to be the outbound links are bad and there is an attempt to keep them to a strict minimum to preserve the link juice. It would be in the best interest to refrain from using a large number of outbound links on a page. However, outbound links to authority sites is seen to be helpful in rankings. So, link to a couple of authority sites in your articles. Read More

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