Posts Tagged ‘Online advertising’
Ever since the Internet became a household “necessity”, online advertising has become a part of it as well. In some ways, online advertising is not so different from traditional advertising in that it targets specific customers and aims for conversion. In many ways, online advertising is so different from traditional advertising as well.
The Internet landscape is in a constant state of flux, and online advertising needs to adjust to all the changes as well.
These days, in-image advertising is one of the new ways to catch the attention of customers, without necessarily giving them a negative experience. We have to admit that online ads have become intrusive and irritating to many a reader. Then there is the fact that many online readers have acquired “ad blindness“. Research actually backs up the concept that in-image advertising is less intrusive and more effective. Read More
Many online marketers try starting a Facebook Ad campaign once and to their standards fail, leading to never exploring Facebook advertising again. I’ve had many online marketers tell me that the blame rests completely on Facebook, and that it’s just not a great place to advertise online. Is it really Facebook’s fault or is it the online marketer who can’t find a way to make his/her ads work?
A little bit of both I think. See… some brands just won’t do well on Facebook regardless of the effort you put in. Some brands cover boring topics, and boring topics tend to not do so well on Facebook. Especially with Facebook advertising. Read More
So far we have already looked at the other two key aspects in promoting a website in great detail. These are firstly, creating the right content and secondly promoting that content. Promotion includes things like using the right keyword phrases to optimize content so as to attract traffic from search engines as well as using social media amongst other techniques.
Now we will examine the last key pillar in the successful promotion of a website which is measuring results. Read More
One of the most popular areas for trying to get more traffic to a website is by using search engine optimization (SEO) techniques so that the site receives a much higher ranking from the major search engines such as Google. There are a number of techniques that will contribute to successful SEO marketing, and for most sites looking to do this successfully securing some help from an experienced consultant in this field can help to boost the ranking given to a website. Read More