Posts Tagged ‘online marketing’
The term “Growth Hacking” has been around for several years and is essentially the art of gaining an avalanche of users and customers via trackable, testable and scalable tools such as emails, pay-per-click ads and blogs instead of blind traditional methods. The growth hacker eliminates big marketing spending and their products gain traction like a spreading virus, multiplying and spreading from user to user. Gaining much for very little.
One of the earliest notable examples of the concept was when the creators of Hotmail decided to add the signature line link, “Hotmail: Free, trusted and rich email service. Get it now.” to every email sent, which meant that everyone who received an email via a Hotmail account would see a link to sign-up. This free and simple tactic moved Hotmail’s user base from a few thousand to 12 Million in a year at a time when there were only approximately 36 Million internet users. (Source: Internet World Stats)
Perhaps you are just now considering a career move into the world of online marketing. Or, you have been working at it for a while and just can’t get the production up where you want it to be. Technology plays a large role in keeping the business rolling along.
I had the pleasure of listening to Justin Martell, the son of James and Arlene Martell, of the Affiliate Buzz. If you are unfamiliar with it, the Buzz is a series of podcasts hosted by the Martells to provide information and tips on how to best succeed in an online business. Read More
Part of being a great blogger is understanding search engine optimization (SEO). While creating valuable and engaging content is the most important part of running a blog, SEO will help give this content visibility. SEO generally involves keyword research and then subsequent linking using these keywords. You can visit SEOMoz to learn more about how to conduct keyword research. Once you have your keywords, it’s time to begin the linking process.
Although utilizing links for your small business online marketing sounds easy, there are actually quite a few things to understand about linking. In order to make sure that you are linking correctly, consider some of the different types of linking: