The latest news in the world of Google is yet another new algorithm for bloggers to freak out about—the over-optimization penalty. For those who are unfamiliar, Google’s SEO engineer Matt Cutts made an announcement last week that companies and bloggers will now be penalized for over-optimizing their website. Naturally, this has left many heads spinning. Many companies have put a great deal of time, effort, and money into optimizing pages in order to rank highly on a SERP, and suddenly this new announcement seems to devalue all of this work. The worst thing about this algorithm change is that bloggers and webmasters have not been given a clear answer as to what “over-optimization” actually entails.