I realize that most bloggers don’t want to hear that. If you’re the typical writer personality type you’d much rather blast some tunes and craft a 1,000-word post than worry about “selling” a brand. But every time you hit publish, like it or not, you are representing your brand. One key to establishing your brand as an authority on a subject, which is something that all niche bloggers should be looking to do, is to be consistent. I’m talking about a constant tone, a constant name, a constant logo, and so on.
Here are a few ways to keep your brand on track. Read More