For the modern blogger, there are more ways than ever to market his or her output. But while many are focusing on the three pillars of digital marketing – search, social and content — many other vital tactics go neglected. One such effective marketing method that bloggers should consider is the press release. Now, many may view press releases as an antiquated method of reaching an audience, not unlike print advertisement; however, incorporating a solid press release into a blog-promotion strategy can reap big benefits.
Yes this tactic often gets lost amid all the social media, search engine optimization and original content strategies out there. But the typical blogger can and should craft successful, engaging press releases utilizing the fundamentals of online content advertising. To this end, here are some things to keep in mind. Read More
There’s an old maxim that says “Ideas are a dime a dozen.” In sort it means that ideas are worthless without execution, which is what gives them value.
That maxim largely holds true for bloggers, that is, so long as ideas are plentiful.
However, if you blog long enough you’ll likely find that, at some point, you’ll run completely out of ideas and your mind, no matter how hard you force it, isn’t able to create new ones.
It doesn’t matter if you’re writing in a tight niche or about something as broad as things you see in your day-to-day life, at some point inspiration dries up and you’re stuck with a post to write and nothing to write about.
How you respond to this challenge can say a great deal about you, your blog and the potential future of both, especially if it is to last for any length of time.
So how do you deal with this problem? The answer is surprisingly simple. Read More