Your band rocks. Everyone gets along, and the music really clicks when you jam together. Your drummers no longer spontaneously combust at practice. You’ve recorded a few tracks to promote the band. Maybe you’ve even uploaded your best audio files to a slick music site. So why is no one listening? Why is your band still languishing on the open seas of musical obscurity? Read More
Posts Tagged ‘Promotion’
If you’re taking the time to start or maintain a blog, you probably want it to be good. You certainly don’t want to invest your time, energy and effort into creating something that’s mediocre or outright bad.
But blogging isn’t easy, in fact, it is incredibly difficult, requiring seemingly endless amounts of creativity, dedication and patience. This says nothing about the disparate areas of knowledge you have to have including design, writing and promotion just to find and keep an audience.
But quick fixes are very appealing. Everyone wants to know what one thing they can do or series of steps that they can follow to make their blog a big success. However, if it were so easy, every blog would be a success and it there wouldn’t be millions of abandoned sites littered all over the Web.
In short, while there are some great, easy tips that can help, none of them will make you a great blogger on their own.
However, there is a series of steps you can follow to become a better blogger. Unfortunately, none of the steps are easy and no blogger does all of them perfectly.
But, if you want to know the truth, here are the steps you need to follow to build a good blog and become a great blogger. Just don’t assume any of them can be done in a weekend, let alone an hour. Read More
Generally speaking, bloggers view analytics as a very good thing. There’s hardly a blog that isn’t running some kind of stats program whether it’s Google Analytics, WordPress.com stats or one of the countless other systems.
Analytics provide information that can be very valuable to a blogger. A good analytics system will give you stats that can tell you how many people are visiting your site, where they are coming from and what they do while they are there. This is practical information that can help direct on-the-ground action to improve a blog.
But many bloggers take analytics too far and become obsessed over them. Though we know that lack of blog growth is one of the key reasons for blog abandonment, it doesn’t always have to be, many bloggers make the mistake of treating the improving site statistics as the end goal for the blog, defeating the purpose of having analytics in the first place, which is to help you get the information you need to reach your goal.
This is how analytics, if used improperly, can actually do more harm to your blog than good and why you need to be careful not to take them too seriously. Read More
There are many different approaches to blogging and the best way to achieve long term success with your blog is to create valuable content but sometimes your entries need that small push to take off and you will have to promote your entries, often relying on friends/colleagues to get those first submissions/votes on social networks. On platforms such as StumbleUpon or Reddit verticals those first initial votes can make the difference between no referrals or thousands of visitors to your post.
So off you go hitting up all your friends on Twitter, Facebook and in Basecamp. Guilty as charged.
In this entry I am going to show you how you can easily set up a private network with WordPress and 3 plugins only, to promote your entries among, together with friends, hoping for those often crucial initial votes, submissions to the main social networks to maximally promote your awesome content. Read More