Low-hanging fruit is a term used primarily by marketers to describe high-reward goals that are done with little effort. This is literally like plucking the juiciest and most succulent fruit within your reach from a tree. The ‘fruit,’ in this case, depends on the goals you want to achieve with the project at hand.
With blogging, one of the most common goals is the constant creation of high-quality content. It is through this single goal that other objectives, such as increase of ROI (rate of investment), sales, and profit, are made possible.
One of blogging’s lowest hanging fruits is content curation.
It is a scenario that every blogger knows well: you have come up with a great topic for a post. Gathering the appropriate data, you begin to craft a brilliant article based around it. You rewrite and then edit it, finding the perfect photos to accompany it. This is a labor of love, done with every detail sculpted to the letter with the kind of pride you can only get from working for your own site.
Publishing your masterpiece, you sit and wait for the views, comments and social media shares to begin flooding in. After all, we have been taught over and over again that high quality is the main requisite for making both popular and even viral content. The results should speak for themselves. Read More