Posts Tagged ‘recycling content’
Most bloggers don’t realize that resharing old content is just as important as sharing new content. Just because you’ve shared a topic or post before doesn’t mean you shouldn’t do so again. This is especially true of sites that host tutorials, guides and how-tos. Some content will always be relevant and timely.
The problem with adopting a regular share schedule for old content is that you may aggravate and annoy your followers if you don’t handle it properly. For example, employing an automated share system that creates a shoddy social post with a drab call-to-action, and then continuously spamming that over and over is not going to work. It is ineffective and it will reduce your audience, if you even managed to build one using tactics like that.
There are strategies you can use to reshare content without being a nuisance. This list of tips that will help you do that, in addition to boosting engagement for your content – new and old. Read More
When looking to boost the appeal of your website, it can be difficult to decide whether you should focus on updating old posts that have had a lot of hits, or whether you should be generating new content. Ultimately, the decision comes down to the kind of site you run, and if you can successfully combine older posts that still have relevance with topical, optimised content that’s going to stimulate attention on social networks. Read More
People often come to me asking, “How can I come up with a new and original idea?” The truth is, if you are looking for an idea to write about, there is no need to look for something new and exciting. It may sound crazy to say that boring is the new exciting. But, just as a magnificent lotus flower must first grow from a seed that germinates in mud and water, your most compelling idea is likely to be the one that grows out of the boring, most mundane aspects of life.
For example, consider the growing trend of writing blog posts about lifehacks (a term made popular by the website, Lifehacker). People are fascinated by lifehacks, but the ideas for lifehacks come from attempts to solve problems or to use an ordinary tool in a not-so-ordinary way, often to accomplish an ordinary end. I recently read a lifehack post on the topic, “10 Foods You Can Allegedly Make in a Coffee Maker.” What could be more boring than food? Or a coffeemaker? But put the two together and what owner of a coffeemaker (and what college student) isn’t going to want to read your post? Read More