Posts Tagged ‘Reviews’
As a blogger, for the vast majority of your readers, you are just a virtual presence, someone that they know solely through their words, videos and other media. It’s the nature of the Web that, unless you do a lot of touring and conferences, for most you’ll just be a name/face on the computer screen.
But while that’s just a part of being on the Web, it is something of a limitation we all face as well. People, for the most part, don’t form emotional bonds with people that they don’t talk to and don’t see in person. This is part of why many seem to care so little what happens to others they meet over the Web but, on the flip side, it means that people are very slow to trust others online.
But, as a blogger, trust is essential. If people don’t trust you, your site and your information, they aren’t going to become recurring visitors, they aren’t going to participate in your site and they won’t link to you or otherwise spread the word about what you are doing.
Without trust, your blog is almost nothing. But while earning trust online requires tons of hard work, dedication and consistency in producing high-quality content, losing it is simply a matter of making one fatal mistake.
One of the easiest ways to lose earned trust is to fail to properly disclose any freebies, gifts or relationships that may have influenced your opinion. Once people believe your views to have been tainted, it is almost impossible for you to regain that trust.
However, this is a pitfall that goes beyond the trust of your readers and, thanks to recent guidelines, also becomes a legal issue. Failing to disclose conflicts, especially repeatedly, could land you in hot water in the U.S. and do far more than ruin the hard work you’ve put into your blog.
Reviews are one of the best types of post for a blog. If done well, they are very search-friendly, extremely useful to your readers and can be great conversation starters for building comments.
However, a review done poorly can be a pretty big mess. Not only can it create a great deal of needless controversy and headache, but it can actually discredit your site and, in extreme cases, create legal troubles.
Though angry and misanthropic reviews are all the rage in many circles, especially with older video games and movies, they are primarily comedy shows that aren’t intended to give a true review of the content. Most people, in those cases, know the subject material to be bad, it’s just a matter of how much so.
Writing a review for the purpose of informing and drawing conclusions can, at times, be a delicate act but pulling it off is one that your readers will appreciate. Balanced, thorough and honest reviews are still surprisingly rare on the Web and when people are making purchasing decisions, they seek those out.
So how do you make sure your review actually helps your readers? The answer is to plan it out carefully and take the time to do ensure you have everything you need inside. Read More
Even in our day and age many people still wonder whether websites can be trusted and whether online shopping portals are scams or genuine services. Over the last years several security focused software companies have built new portals allowing the visitor to check the ‘trust worthy history’ of websites but most internet users are not aware of the existence of these sites.
A Safe Site makes the action to check the trust rank for the user very easy and fast: all you need to do is enter the website URL or better even use the browser toolbar link to receive results from Web of Trust, Google Safe Browsing, Norton Safe Web, McAfee Site advisor and also Alexa site info. The results are displayed in a simple layer and can easily be navigated.
Thanks to a collaboration between A Safe Site, and Free Trust Seal, sites can place a free trust badge on their site, which when clicked displays the trust ranking of the site.
The importance of a good trust result, displayed visibly, will not escape any owner of an e-commerce or online service provider. Read More