Organizations are not in business to meet their personal needs, but the needs of their customers who are part of the ever-growing market. In order for such organizations to meet the needs of the public, there is the need for effective communication and relationship, and that’s where Public Relations (PR) comes in, says Richard Gorman, an expert in Direct Response Marketing.
Public Relations is the process of creating and enhancing mutually beneficial relationships between organizations and the public. It’s a win-win situation for both parties as it enables them to enjoy a fruitful relationship. Read More