Performancing Metrics

Posts Tagged ‘search engine optimization’

SEO Factors to Consider When Registering for a Domain

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What’s in a domain name, you might ask? While registering for a domain in sites like this one here is a breeze,  choosing of your domain name is the difficult part.

If you already have an established brand, then you’ll probably want to use it as your domain name to maintain consistency with your branding. However, if you’re just starting out and wish to build your online brand as fast as possible, then you need to understand what role search engine optimization (SEO) plays with the domain name you decide to use.

Following the best SEO practices enables you to make the most out of your blog and rank for your chosen keyword. By ranking on the first page of Google search results, you increase your chances of getting found by your target audience.

(If you have yet to choose a dedicated keyword to optimize for your blog, read How to Do Keyword Research: A Beginner’s Guide and learn how do conduct a keyword research the right way!)

But before SEO can change the way you approach building your blog and creating content, you need to apply it on the domain name you plan on using. Below are factors that you need to consider for domain name to maximize performance of your blog.

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Categories: Blogging Tools
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Tiered Link Building: Good or Bad for SEO?

Lifting the Shadow off Tiered Link Building

Due to the competitive nature of SEO, you – as marketer – will find yourself using different link building strategies to outrank your competitors. Some tactics are highly acceptable and even add value to your site, while others are outright spammy and only does harm to your site in the long run.

However, there are tactics that lie in the middle – not bad enough to get your site penalized, but not good enough to be used without reservations. One of these tactics is tiered link building.

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Categories: Blogging Tips
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The Reader-Blogger Relationship

The Reader-Blogger Relationship

As a blogger, your objective is to drive lots of traffic to your blog in order to meet your other goals. To do this, you must entice your target audience by implementing well-crafted strategies on your blog to get their attention.

Being a blogger sounds a lot like courtship. You, as a blogger playing the lover, resort to different ways in order to capture the heart of your beloved and/or love interest, which is your targeted reader. Read More

Categories: Blogging Sense
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Why Am I Not Getting Enough Blog Traffic?

Why Aren't People Visiting My Blog??

There are various reasons for having a blog. Some of them include being able to share ideas about a topic that you’re knowledgeable about or earning money off the content you write using different tactics.

In order for you to hit your goals, your need to first drive lots of visitors to your blog. By doing this successfully, you will be able build a readership that will make it easier for you to meet your objectives.

However, driving traffic to your blog isn’t as easy as it seems. Despite your efforts, there’s a chance that visitors are still low and comments on your posts are non-existent.

If you’re clueless as to why you’re not receiving the amount of traffic you think you deserve, here are the likely reasons:

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Categories: Blogging: How To
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5 Ways to Get Good Search Engine Ranking for a New Website

Editor’s note: This post was written by Shah, a professional writer and blogger interested in writing about various aspect of SEO, marketing, tech, and design. You can join Shah at Google+ or Twitter.

Once a website has been created, webmasters have to figure out how to get their rankings increased in search engines. Top rankings ensure more visibility and enhanced earnings. Brent Franson offers five surefire tips that will lead to search engine domination.

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Create Unique Content to Stop Penalties

Back in the day, people could get away with submitting the same exact article content to multiple directories. Google has put a stop to this and will flag websites that have the same article in multiple places linking back to them. To ensure that sites are never flagged, it is advisable to submit a unique article to each directory. Even if the articles are on the same topic, they all must be 100 percent unique. It’s true that it will take time to produce unique content for every site but it would have a positive long impact over website ranking. So invest your time to produce quality content and see the results. Read More

Categories: General
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The Future of SEO – How Every Blogger Needs to be Positioned to be Successful

Let’s face it, search engine optimization as we know it is an ever-evolving, not dying, art. Gone are the days of simply throwing up a couple targeted keywords, dumping a ton load of miscellaneous backlinks and walking straight to the bank. Google is winning the battle against search engine manipulation slowly but surely. Though the vast majority of us are so mad at Google for it’s actions against web spam through algorithmic changes and direct penalization against particular website, we need to remember: a) Google is a private company and not a public service – they can do whatever they want with their toys and b) they’re in this for the long-run to make profits and please shareholders. How dare we demand anything from Google! I may sound like I have a stake in the company, defending  them, but I don’t. I’m just facing the facts.

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Instead of whining about the all-powerful Google we should be focused on our business of blogging and online marketing, and how we can grow and evolve with the times. SEO is rough and now is the time to innovate and be deliberate with everything we do with our blogs. Read More

Categories: Blogging Tips
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Search Engine Optimisation: The Shift To Engaging Content

It used to be that there was only one thing that you needed for effective search engine optimisation: keywords. As long as you had keywords all over your site pages, you would draw in all of the traffic that you needed.

search engine optimisation

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This led to some “black hat” tactics for search engine optimisation that were not really fair for a worldwide marketplace, such as web designers who would put in blocks of keywords as the background images on their sites, turning the text and the background to the same colour. It looked like a blank page to a reader, but it drew in the search engines, and that was all they really needed.

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Categories: General
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The Four Necessary Pillars for SEO in 2014

Editor’s Note: This post was written by Christy Kunjumon, an inbound marketer at TechWyse with more than three years of experience. He primarily focuses on analytics, CRO, SMM, local SEO and link earning. You can follow him on Twitter @christykunjumon to get his latest insights.

2013 was an interesting year for SEO’s as there were number of algorithm updates from Google. Many thought SEO has breathed its last breath, but as we know SEO is never dead but alive and well and just… different!

For spammers and link networks, the year 2013 proved to be a game changer. Many link networks, article posting, exact match keywords and directory sites were penalized.

So what is there to expect in 2014? Here are some suggestions and predictions for SEO’s and companies who look forward to seeing what 2014 brings for SEO. Read More

Categories: General
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How Your Website Design Can Affect Your SEO

Today on the Internet, standing out is harder than ever, but it is more important than ever in today’s hyper competitive market. If you can build a website that is designed in a way that is attractive to both people and search engine algorithms, you can increase your rankings on various search engines, including Google.

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Whether you’re designing a simple 3-page introduction site to a site for a corporation with hundreds or even thousands of pages, each site must have a number of particular design elements in place so it will be able to fully benefit from launching an SEO campaign. Here are some tips to keep in mind when designing or refining a website for higher search engine rankings.

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Categories: Blog Design
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5 SEO Metrics You Don’t Need to Obsess Over

SEO metrics

While reviewing metrics will help your overall SEO efforts, there are some that shouldn’t be worried about as much. Even if they have some value to them, there is no point in obsessing over them on a daily basis because in the end, they don’t affect how well your SEO is doing. Let’s go over 5 metrics that are ok to ease up on.

Top 30 Keyword and Phrase Rankings

A lot of people gauge how well their SEO is doing by the amount of times their site is listed in the top 30 rankings, but in reality, most people that are using search engines never end up leaving the first page. Why obsess over a number doesn’t actually increase your traffic or profits?

It is understandable to obsess over these rankings if you’re listed in the top 5, else it is a waste of time. While this metric might let you know how close you are getting to the first page of listings, it isn’t something you should check a lot. Read More

Categories: Blogging Tips
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