Posts Tagged ‘search engine optimization’
Today on the Internet, standing out is harder than ever, but it is more important than ever in today’s hyper competitive market. If you can build a website that is designed in a way that is attractive to both people and search engine algorithms, you can increase your rankings on various search engines, including Google.
Whether you’re designing a simple 3-page introduction site to a site for a corporation with hundreds or even thousands of pages, each site must have a number of particular design elements in place so it will be able to fully benefit from launching an SEO campaign. Here are some tips to keep in mind when designing or refining a website for higher search engine rankings.
While reviewing metrics will help your overall SEO efforts, there are some that shouldn’t be worried about as much. Even if they have some value to them, there is no point in obsessing over them on a daily basis because in the end, they don’t affect how well your SEO is doing. Let’s go over 5 metrics that are ok to ease up on.
Top 30 Keyword and Phrase Rankings
A lot of people gauge how well their SEO is doing by the amount of times their site is listed in the top 30 rankings, but in reality, most people that are using search engines never end up leaving the first page. Why obsess over a number doesn’t actually increase your traffic or profits?
It is understandable to obsess over these rankings if you’re listed in the top 5, else it is a waste of time. While this metric might let you know how close you are getting to the first page of listings, it isn’t something you should check a lot. Read More
You may have read it and even have heard it from many self-proclaimed SEO experts, that keyword density is vital and tremendously important to a successful article and overall website. In fact, many SEO companies that use both ethical and unethical search engine optimization strategies always aim for an article with quality keyword density.
Search engines know when writers are constantly thinking about a keyword when writing an article. However, some people question whether keyword density is really important at all. Read More
Many online marketers try starting a Facebook Ad campaign once and to their standards fail, leading to never exploring Facebook advertising again. I’ve had many online marketers tell me that the blame rests completely on Facebook, and that it’s just not a great place to advertise online. Is it really Facebook’s fault or is it the online marketer who can’t find a way to make his/her ads work?
A little bit of both I think. See… some brands just won’t do well on Facebook regardless of the effort you put in. Some brands cover boring topics, and boring topics tend to not do so well on Facebook. Especially with Facebook advertising. Read More
Every month as Webmasters we ask ourselves what we can do to get more traffic and success with our SEO efforts. Because things seem to change so much in SEO we are forced to constantly change, innovate, and adapt. You could make an argument that this is what makes SEO so enjoyable. It’s challenging and new challenges are always arising. Read More
There is not enough time to discuss all the different ways that businesses can use SEO services and various SEO tools. We could spend days talking about the best way to build communities around your business, creating keywords, keyword research, etc.
There are many building blocks in the SEO process and one of the ways to obtain successful SEO is to know how to use the building blocks. Blogging is a great method of SEO that helps with creating backlinks, helps strengthen your community, and allows businesses to connect through their customers.
This blog is going to help you with successful blogging for your business. Read More
In Internet marketing, organic traffic is web traffic that comes from listings that aren’t paid for. These listings can include guides, search engines like Google or Bing and directories. Typically, when you want to make money blogging, search engines are the best source of organic traffic. Below are 6 smart ways to drive organic traffic to your blog or website.
#1 – Deliver Quality Content
One of the easiest ways in internet marketing to drive organic traffic is to deliver quality content to your readers. This is not only more appealing to visitors but it also gives them a reason to explore your site further. In addition to quality writing, it’s also important to choose your keywords. It’s best to use the keywords in the first and last 100 words of the article. Take care not to stuff your page with keywords, however, as most search engines penalize that. Read More
Your blog should be an extension of your business and a showcase for your personal thoughts, experience and knowledge. Whether you’re a freelancer, an SME or a huge corporation, you’ve got something to say and you will almost certainly have an audience for whatever is going on in that brain and dying to find its way onto your blog.
The key to having a successful blog is to have a plan. Just throwing up content every now and then isn’t going to find you the audience you want, and visitors to your blog certainly won’t return if you don’t give them a good enough reason to. The first way to ensure that they do come back is to make it easy for them to do so. Take a long, hard look at the design and layout of your blog, and be honest with yourself. Would you stick around if it belonged to somebody else? Also, consider how easy it is to find once people are on your site. Display the most recent posts in a sidebar and have “Blog” listed proudly within your navigation. Read More
So far we have already looked at the other two key aspects in promoting a website in great detail. These are firstly, creating the right content and secondly promoting that content. Promotion includes things like using the right keyword phrases to optimize content so as to attract traffic from search engines as well as using social media amongst other techniques.
Now we will examine the last key pillar in the successful promotion of a website which is measuring results. Read More
Affiliate marketing is an often underrated but highly profitable means of selling laden with multiple benefits. Affiliate marketing not only is a brilliant source of earning additional income via advertising but it is also a valuable tool to increase an affiliate marketer’s goodwill and standing.
If you’re keen on becoming an affiliate marketer or indeed have already initiated an affiliate selling campaign, the following guide will manifest the finest ways of achieving success in the field and staying ahead of the competition. Read More